CBS News’ ‘The Early Show on Saturday’ Posts Double Digit Percentage Gains with Viewers and “Boomers”

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via press release:

CBS NEWS’ “THE EARLY SHOW ON SATURDAY” POSTS DOUBLE-DIGIT PERCENTAGE INCREASES IN VIEWERS AND “BOOMERS”

ON SATURDAY, OCT. 30

“THE EARLY SHOW ON SATURDAY” Is Up +8% in Households, +16% in Viewers and +17% in “Boomers” Year-To-Year

THE EARLY SHOW ON SATURDAY was up +8% in households, +16% in viewers and +17% in “boomers” adults 35-54 from last year, according to Nielsen live plus same day ratings for Saturday, Oct. 30.

The CBS broadcast increased to 1.3/05 from 1.2/04 in households, 1.77m from 1.53m in viewers and 0.7/05 from 0.6/04 in “boomers,” adults 35-54, while even in adults 25-54 (0.5/04), from the same week last year.

Chris Wragge and Erica Hill anchor THE EARLY SHOW ON SATURDAY.  Michael Rosen is the executive producer of the broadcast.

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