“The Talk” Up +20% In Women 18-34 Over Premiere Week

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via press release:

“THE TALK” POSTS GAINS WITH YOUNG WOMEN

“The Talk” Up +20% in Women 18-34 Over Premiere Week

“The Talk” Also Improves the Year Ago Time Period by +20% in Women 18-34

“The Talk” Matches “One Life to Live” in Women 18-34 for the Second Consecutive Week

THE TALK, CBS’s new daytime talk show, increased by +20% among women 18-34 over premiere week and the year ago time period, according to Nielsen live plus same day ratings for the week ending Oct. 29.

THE TALK delivered a 1.5/05 with 2.08m viewers, 1.0/06 in women 25-54, 0.8/05 in women 18-49 and 0.6/04 in women 18-34.  Compared to its premiere week, THE TALK was up +20% in women 18-34 (from 0.5/04) and even in both women 25-54 and women 18-49.

Compared to “As the World Turns” during the same week last year, THE TALK was up +20% in women 18-34 (from 0.5/03).  THE TALK also tied the veteran time period winner “One Life to Live” in women 18-3 for the second consecutive week.

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