A Record 1.48 Million Political TV Ads Aired In October

Categories: TV Advertising

Written By

November 5th, 2010

Last month, American TV viewers were exposed to almost 1.48 million political ads, up from the 1.41 million political ads aired in October 2008 (the last major presidential election year), according to data released today by Nielsen. It was the largest political ad output on record in what is traditionally known as the busiest month of the year for political messaging.

via nielsen wire

I pity the folks in Cleveland and Columbus.

HIGHEST SATURATION OF POLITICAL ADVERTISING, BY MARKET

10/1 to 10/31/10

RANK MARKET # OF POLITICAL ADS* TOTAL # OF ADS** POLITICAL AD %
1 Cleveland, OH 29,689 126,656 23.44%
2 Columbus, OH 24,693 105,651 23.37%
3 Portland, OR 25,527 117,208 21.78%
4 Sacramento, CA 26,965 127,318 21.18%
5 Seattle, WA 26,071 133,874 19.47%
6 Champaign-Springfield, IL 14,662 77,264 18.98%
7 Reno, NV 18,364 98,414 18.66%
8 Denver, CO 24,302 130,255 18.66%
9 Orlando, FL 22,517 122,417 18.39%
10 West Palm Beach, FL 18,546 101,126 18.34%
Source: The Nielsen Company

* – Includes all TV ads placed on local broadcast TV outlets within the given market by groups characterized as political and professional organizations

** – Includes all national and local paid ads aired on TV stations monitored by Nielsen in the given market; excludes promos and PSAs

Note: results may be impacted by the number of broadcast viewing sources captured by Nielsen in each local market.

via nielsen wire

 
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