TV Ratings Friday: The Good Guys, Medium, CSI: NY Up; Smallville, Blue Bloods Down

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November 6th, 2010

Rating/Share: Adults 18-49 1.7/6 1.5/5 1.1/4 1.1/4 0.9/3
Total Viewers (million) 9.171 5.259 4.712 2.519 3.058

"Abandon" -- Lindsay Hartley as Harriet in SMALLVILLE, on The CW Network. Photo: Jack Rowand/The CW

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All ratings points discussed below are for the advertiser-coveted adults 18-49 unless otherwise specified.

CBS won the night with adults 18-49 and total viewers.  Medium was up a tenth from last week to a 1.5 rating and CSI:NY jumped 0.2 to hit a 2.0 rating.  Blue Bloods dropped a tenth to a 1.7 rating.

ABC was second for the night as Supernanny premiered with a 1.2, up 9% from last year's premiere according to ABC.  Primetime What Would You Do? scored a 1.7 and 20/20 a 1.6.

NBC and the CW tied for third with adults 18-49 (though NBC was comfortably ahead of CW in viewers).  NBC's School Pride was steady at a gotsta go 0.6 rating, while Dateline is struggling to find a Friday foothold and averaged a 1.3 rating between 8p-10p.    Smallville was down a tenth from last week to a 1.1 rating and Supernatural was steady with another 1.1 rating

Fox was last even though the House repeat scored a 1.0 rating, up two tenths from last week and The Good Guys was up a tenth to a 0.8, but still on life support.  Soon, the plug will be pulled.

Overnight broadcast primetime ratings for Friday,  November 5, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Medium 1.5/5 6.91
ABC Supernanny (Season Premiere) 1.2/4 4.79
CW Smallville 1.1/4 2.61
FOX House (R) 1.0/4 3.40
NBC School Pride 0.6/2 2.27
9:00 CBS CSI: NY 2.0/6 10.44
ABC Primetime: What Would You Do? 1.7/6 5.67
NBC Dateline NBC 1.2/4 5.36
CW Supernatural 1.1/4 2.42
FOX The Good Guys 0.8/3 2.72
10:00 CBS Blue Bloods 1.7/6 10.16
ABC 20/20 1.6/5 5.32
NBC Dateline NBC 1.4/5 6.51

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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