Will ESPN Use Its War Chest to Outbid Comcast (Versus) for NHL Rights?

ESPN is poised to to bid on television rights for the NHL according to Media Week:

In a move that would serve to kneecap the ambitions of Comcast-NBC Universal, ESPN is poised to take a run at the rights for the National Hockey League.

And the battle for the NHL could function as a dry run for ESPN’s pursuit of a far bigger prize: the Olympics. That said, Bristol does not have an open field spread out before it; as the incumbent cable rights holder, Comcast’s Versus has first dibs.

A bid from ESPN is good news for the NHL.  Whether ESPN wins the bid or not, it will drive the price up.

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