ABC’s ‘Grey’s Anatomy’ is Week’s Top DVR Gainer in both Viewers and Adults 18-49

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press note:

DVR Playback for the week of 10/18/10 (Week #5):

For the 5th week running this seasonABC’s “Grey’s Anatomy” and “Modern Family” stood as TV’s Top 2 biggest gainers from the first-reported numbers to the DVR finals among Adults 18-49.  “Grey’s Anatomy” registered as the week’s top gainer (4th time in 5 weeks), picking up on an additional 1.5 rating points and leaping by +38% from a 4.0 rating to a 5.5 rating, from the Live + Same Day to the Live + 7 Day Adult 18-49 averages.  ABC’s “Modern Family” jumped by 1.4 rating  points in the DVR finals, from a 4.8 rating to a 6.2 rating (+29%).

  • As a result in the revised numbers, “Modern Family” (#1) and “Grey’s” (#2) finished as the week’s Top 2 scripted TV series in the key young adult sales demo.  “Grey’s” moved up 3 positions to #2 in the finalized rankings, jumping over CBS’ “Two and a Half Men,” “Big Bang Theory” and “NCIS” (initially in the first-reported L+SD averages all 3 CBS shows ranked above “Grey’s”).
  • ABC’s “Grey’s Anatomy” was also the biggest gainer overall, picking up more than 3 million viewers and outgrowing CBS’ “Hawaii Five-0.” In fact with “Grey’s,” “Modern Family” and “Castle,” ABC claimed 3 of the Top 6 shows with the largest increases in Total Viewers from the L+SD averages to the L+7D averages:    “Grey’s” – #1 (+3.0 million = 11.0 million to 14.0 million), “Modern Family” = #3 (+2.9 million = 12.0 million to 14.9 million) and “Castle” – #6 (+2.4 million = 11.0 million to 13.4 million).
  • A total of 10 ABC series built by 1.0 million viewers or more on average from their first-reported numbers to the final DVR playback stats, including “Grey’s Anatomy” (+3.0 million), “Modern Family” (+2.9 million), “Castle” (+2.4 million), “Private Practice” (+1.9 million), “Desperate Housewives” (+1.7 million), “Brothers & Sisters” (+1.5 million), “Cougar Town” (+1.3 million), “Detroit 1-8-7” (+1.2 million), “No Ordinary Family”(+1.2 million), and “The Middle” (+1.0 million).
  • Among Adults 18-49, 7 of ABC’s scripted series generated substantial ratings increases of 7-tenths of rating point or more:  “Grey’s Anatomy”(+1.5 rating), “Modern Family” (+1.4 rating), “Private Practice” (+1.0 rating), “Castle” (+0.9 rating), “Desperate Housewives” (+0.8 rating),“Cougar Town” (+0.7 rating) and “Brothers & Sisters” (+0.7 rating).
blog comments powered by Disqus