Discovery Channel’s ‘Swamp Loggers’ #1 For 5th Straight Week Among Men

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via press release:

DISCOVERY CHANNEL’S SWAMP LOGGERS #1 FOR 5th STRAIGHT WEEK AMONG MEN

The Friday, November 5, 2010 premiere episode of Discovery Channel’s SWAMP LOGGERS, Rainy Days, was the #1 non-fiction cable program during primetime, among M25-54/M18-49/M18-34 delivery (excluding sports), earning a 0.79 P25-54 AA%.

SWAMP LOGGERS has now been the #1 non-fiction cable program (excluding movies and sports) among M25-54 delivery for five straight weeks.

The premiere telecast of SWAMP LOGGERS posted double-digit gains in ALL KEY DEMOS, compared to its year-ago time slot (4Q09, Fri, 9PM).

Source:  NHI.  Live+SD AA(000).

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