via press release:
DISCOVERY CHANNEL'S #1 FOR 5th STRAIGHT WEEK AMONG MEN
The Friday, November 5, 2010 premiere episode of Discovery Channel's, Rainy Days, was the #1 non-fiction cable program during primetime, among M25-54/M18-49/M18-34 delivery (excluding sports), earning a 0.79 P25-54 AA%.
has now been the #1 non-fiction cable program (excluding movies and sports) among M25-54 delivery for five straight weeks.
The premiere telecast of posted double-digit gains in ALL KEY DEMOS, compared to its year-ago time slot (4Q09, Fri, 9PM).
Source: NHI. Live+SD AA(000).