The fifth week of the broadcast season (October 18-25) saw Grey's Anatomy and Parenthood top our three different rankings for additions between Same Day (until 3am after the airdate) and Live+7 Day DVR viewing.
Grey's Anatomy lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.5 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.
Parenthood topped the % adults 18-49 ratings increase from DVR viewing, adding 40% to its Live+Same Day adults 18-49 ratings.
Grey's Anatomy also topped the absolute average viewership gained from DVR viewing, adding 3.02 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.
These Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.
Unfortunately, the Jedi Mind Tricks still work on some people.
To see the previous most DVR'd TV Shows lists click here.
Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (October 18-25):
| Rank | Programs | Net | 18-49 Live+SD (rating) | 18-49 Live+7 (rating) | Post Airdate 18-49 Ratings Increase | Post Airdate 18-49 Rating Increase from DVR Viewing | % of 18-49 Viewing By DVR Post Airdate |
| 1 | Grey'S ANATOMY-10/21 | ABC | 4.0 | 5.5 | 1.5 | 38% | 27% |
| 2 | Modern Family-10/20 | ABC | 4.8 | 6.2 | 1.4 | 29% | 23% |
| 3 | HOUSE-10/18 | FOX | 3.6 | 4.9 | 1.3 | 36% | 27% |
| 4 | OFFICE-10/21 | NBC | 3.4 | 4.5 | 1.1 | 32% | 24% |
| 5 | CSI-10/21 | CBS | 3.4 | 4.4 | 1.0 | 29% | 23% |
| 6 | Hawaii Five-0-10/18 | CBS | 2.9 | 3.9 | 1.0 | 34% | 26% |
| 7 | Big Bang Theory, THE-10/21 | CBS | 4.1 | 5.1 | 1.0 | 24% | 20% |
| 8 | Private Practice-10/21 | ABC | 2.7 | 3.7 | 1.0 | 37% | 27% |
| 9 | CASTLE-10/18 | ABC | 2.5 | 3.4 | 0.9 | 36% | 26% |
| 10 | Criminal Minds-10/20 | CBS | 3.7 | 4.6 | 0.9 | 24% | 20% |
| 11 | Mentalist, THE-10/21 | CBS | 2.9 | 3.7 | 0.8 | 28% | 22% |
| 12 | Desperate Housewives-10/24 | ABC | 3.9 | 4.7 | 0.8 | 21% | 17% |
| 13 | Two and a Half Men-10/18 | CBS | 4.4 | 5.2 | 0.8 | 18% | 15% |
| 14 | EVENT-10/18 | NBC | 2.2 | 3.0 | 0.8 | 36% | 27% |
| 15 | PARENTHOOD-10/19 | NBC | 2.0 | 2.8 | 0.8 | 40% | 29% |
| 16 | How I Met Your Mother-10/18 | CBS | 3.3 | 4.0 | 0.7 | 21% | 18% |
| 17 | Lie To Me-10/18 | FOX | 1.9 | 2.6 | 0.7 | 37% | 27% |
| 18 | NCIS-10/19 | CBS | 4.3 | 5.0 | 0.7 | 16% | 14% |
| 19 | SURVIVOR: NICARAGUA-10/20 | CBS | 3.7 | 4.4 | 0.7 | 19% | 16% |
| 20 | BROTHERS & SISTERS-10/24 | ABC | 2.5 | 3.2 | 0.7 | 28% | 22% |
| 21 | Law And Order:SVU-10/20 | NBC | 2.7 | 3.4 | 0.7 | 26% | 21% |
| 22 | Cougar Town-10/20 | ABC | 3.1 | 3.8 | 0.7 | 23% | 18% |
| 23 | NCIS: LOS ANGELES-10/19 | CBS | 3.9 | 4.5 | 0.6 | 15% | 13% |
| 24 | OUTSOURCED-10/21 | NBC | 2.3 | 2.9 | 0.6 | 26% | 21% |
| 25 | CSI: NY-10/22 | CBS | 1.8 | 2.4 | 0.6 | 33% | 25% |
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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (October 18-25):
| Rank | Programs | Net | 18-49 Live+SD (rating) | 18-49 Live+7 (rating) | Post Airdate 18-49 Ratings Increase | Post Airdate 18-49 Rating Increase from DVR Viewing | % of 18-49 Viewing By DVR Post Airdate |
| 1 | PARENTHOOD-10/19 | NBC | 2.0 | 2.8 | 0.8 | 40% | 29% |
| 2 | Outlaw-SAT-10/23 | NBC | 0.5 | 0.7 | 0.2 | 40% | 29% |
| 3 | Grey'S ANATOMY-10/21 | ABC | 4.0 | 5.5 | 1.5 | 38% | 27% |
| 4 | Private Practice-10/21 | ABC | 2.7 | 3.7 | 1.0 | 37% | 27% |
| 5 | Lie To Me-10/18 | FOX | 1.9 | 2.6 | 0.7 | 37% | 27% |
| 6 | EVENT-10/18 | NBC | 2.2 | 3.0 | 0.8 | 36% | 27% |
| 7 | Smallville-10/22 | CW | 1.1 | 1.5 | 0.4 | 36% | 27% |
| 8 | HOUSE-10/18 | FOX | 3.6 | 4.9 | 1.3 | 36% | 27% |
| 9 | CASTLE-10/18 | ABC | 2.5 | 3.4 | 0.9 | 36% | 26% |
| 10 | Hawaii Five-0-10/18 | CBS | 2.9 | 3.9 | 1.0 | 34% | 26% |
| 11 | Good Guys-10/22 | FOX | 0.6 | 0.8 | 0.2 | 33% | 25% |
| 12 | CSI: NY-10/22 | CBS | 1.8 | 2.4 | 0.6 | 33% | 25% |
| 13 | Blue Bloods-10/22 | CBS | 1.8 | 2.4 | 0.6 | 33% | 25% |
| 14 | OFFICE-10/21 | NBC | 3.4 | 4.5 | 1.1 | 32% | 24% |
| 15 | AMERICA'S Top Model-9-10/20 | CW | 1.3 | 1.7 | 0.4 | 31% | 24% |
| 16 | Nikita-10/21 | CW | 1.0 | 1.3 | 0.3 | 30% | 23% |
| 17 | CSI-10/21 | CBS | 3.4 | 4.4 | 1.0 | 29% | 23% |
| 18 | Vampire Diaries-10/21 | CW | 1.7 | 2.2 | 0.5 | 29% | 23% |
| 19 | Modern Family-10/20 | ABC | 4.8 | 6.2 | 1.4 | 29% | 23% |
| 20 | MEDIUM-10/22 | CBS | 1.4 | 1.8 | 0.4 | 29% | 22% |
| 21 | Life Unexpected-10/19 | CW | 0.7 | 0.9 | 0.2 | 29% | 22% |
| 22 | BROTHERS & SISTERS-10/24 | ABC | 2.5 | 3.2 | 0.7 | 28% | 22% |
| 23 | Mentalist, THE-10/21 | CBS | 2.9 | 3.7 | 0.8 | 28% | 22% |
| 24 | 30 Rock-10/21 | NBC | 2.2 | 2.8 | 0.6 | 27% | 21% |
| 25 | SUPERNATURAL-10/22 | CW | 1.1 | 1.4 | 0.3 | 27% | 21% |
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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (October 18-25):
| Rank | Programs | Net | Viewership Live+SD (000) | Viewership Live+7 (000) | Post Airdate Viewership Increase (000) | Post Airdate % Viewership Increase from DVR Viewing | % of Viewership By DVR Post Airdate |
| 1 | GREY'S ANATOMY-10/21 | ABC | 10,992 | 14,016 | 3,024 | 28% | 22% |
| 2 | Hawaii Five-0-10/18 | CBS | 10,971 | 13,951 | 2,980 | 27% | 21% |
| 3 | Modern Family-10/20 | ABC | 12,025 | 14,916 | 2,891 | 24% | 19% |
| 4 | Mentalist, THE-10/21 | CBS | 14,462 | 17,100 | 2,638 | 18% | 15% |
| 5 | HOUSE-10/18 | FOX | 9,682 | 12,268 | 2,586 | 27% | 21% |
| 6 | CASTLE-10/18 | ABC | 10,977 | 13,403 | 2,426 | 22% | 18% |
| 7 | Criminal Minds-10/20 | CBS | 14,498 | 16,833 | 2,335 | 16% | 14% |
| 8 | NCIS-10/19 | CBS | 19,425 | 21,728 | 2,303 | 12% | 11% |
| 9 | CSI-10/21 | CBS | 15,002 | 17,234 | 2,232 | 15% | 13% |
| 10 | Big Bang Theory, THE-10/21 | CBS | 13,084 | 15,228 | 2,144 | 16% | 14% |
| 11 | Blue Bloods-10/22 | CBS | 11,189 | 13,317 | 2,128 | 19% | 16% |
| 12 | Good Wife, THE-10/19 | CBS | 12,211 | 14,279 | 2,068 | 17% | 14% |
| 13 | EVENT-10/18 | NBC | 6,452 | 8,472 | 2,020 | 31% | 24% |
| 14 | NCIS: LOS ANGELES-10/19 | CBS | 16,012 | 17,985 | 1,973 | 12% | 11% |
| 15 | Private Practice-10/21 | ABC | 7,688 | 9,569 | 1,881 | 24% | 20% |
| 16 | OFFICE-10/21 | NBC | 6,910 | 8,765 | 1,855 | 27% | 21% |
| 17 | PARENTHOOD-10/19 | NBC | 4,901 | 6,741 | 1,840 | 38% | 27% |
| 18 | Two and a Half Men-10/18 | CBS | 13,545 | 15,297 | 1,752 | 13% | 11% |
| 19 | Desperate Housewives-10/24 | ABC | 12,166 | 13,896 | 1,730 | 14% | 12% |
| 20 | Defenders, THE-10/20 | CBS | 10,054 | 11,751 | 1,697 | 17% | 14% |
| 21 | Lie To Me-10/18 | FOX | 5,628 | 7,272 | 1,644 | 29% | 23% |
| 22 | Law And Order:SVU-10/20 | NBC | 8,750 | 10,380 | 1,630 | 19% | 16% |
| 23 | CSI: NY-10/22 | CBS | 10249 | 11796 | 1,547 | 15% | 13% |
| 24 | BROTHERS & SISTERS-10/24 | ABC | 8,222 | 9,765 | 1,543 | 19% | 16% |
| 25 | SURVIVOR: NICARAGUA-10/20 | CBS | 12,296 | 13,773 | 1,477 | 12% | 11% |
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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
% of All Adults 18-49 Viewing By DVR Past Airdate - Of the total viewing of that particular episode, what percentage was done via DVR.
Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.
