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Live+7 DVR Ratings: Grey's Anatomy, Parenthood Top Week's Rankings

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November 8th, 2010

The fifth week of the broadcast season (October 18-25) saw Grey's Anatomy and Parenthood top our three different rankings for additions between Same Day (until 3am after the airdate) and Live+7 Day DVR viewing.

Grey's Anatomy lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.5 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Parenthood topped the % adults 18-49 ratings increase from DVR viewing, adding 40% to its Live+Same Day adults 18-49 ratings.

Grey's Anatomy also topped the absolute average viewership gained from DVR viewing, adding 3.02 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

These Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.

Unfortunately, the Jedi Mind Tricks still work on some people.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (October 18-25):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate 18-49 Rating Increase from DVR Viewing % of 18-49 Viewing By DVR Post Airdate
1 GREY'S ANATOMY-10/21 ABC 4.0 5.5 1.5 38% 27%
2 Modern Family-10/20 ABC 4.8 6.2 1.4 29% 23%
3 HOUSE-10/18 FOX 3.6 4.9 1.3 36% 27%
4 OFFICE-10/21 NBC 3.4 4.5 1.1 32% 24%
5 CSI-10/21 CBS 3.4 4.4 1.0 29% 23%
6 Hawaii Five-0-10/18 CBS 2.9 3.9 1.0 34% 26%
7 Big Bang Theory, THE-10/21 CBS 4.1 5.1 1.0 24% 20%
8 Private Practice-10/21 ABC 2.7 3.7 1.0 37% 27%
9 Castle-10/18 ABC 2.5 3.4 0.9 36% 26%
10 Criminal Minds-10/20 CBS 3.7 4.6 0.9 24% 20%
11 Mentalist, THE-10/21 CBS 2.9 3.7 0.8 28% 22%
12 Desperate Housewives-10/24 ABC 3.9 4.7 0.8 21% 17%
13 Two and a Half Men-10/18 CBS 4.4 5.2 0.8 18% 15%
14 EVENT-10/18 NBC 2.2 3.0 0.8 36% 27%
15 PARENTHOOD-10/19 NBC 2.0 2.8 0.8 40% 29%
16 How I Met Your Mother-10/18 CBS 3.3 4.0 0.7 21% 18%
17 Lie To Me-10/18 FOX 1.9 2.6 0.7 37% 27%
18 NCIS-10/19 CBS 4.3 5.0 0.7 16% 14%
19 SURVIVOR: NICARAGUA-10/20 CBS 3.7 4.4 0.7 19% 16%
20 BROTHERS & SISTERS-10/24 ABC 2.5 3.2 0.7 28% 22%
21 Law And Order:SVU-10/20 NBC 2.7 3.4 0.7 26% 21%
22 Cougar Town-10/20 ABC 3.1 3.8 0.7 23% 18%
23 NCIS: LOS ANGELES-10/19 CBS 3.9 4.5 0.6 15% 13%
24 OUTSOURCED-10/21 NBC 2.3 2.9 0.6 26% 21%
25 CSI: NY-10/22 CBS 1.8 2.4 0.6 33% 25%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (October 18-25):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate 18-49 Rating Increase from DVR Viewing % of 18-49 Viewing By DVR Post Airdate
1 PARENTHOOD-10/19 NBC 2.0 2.8 0.8 40% 29%
2 OUTLAW-SAT-10/23 NBC 0.5 0.7 0.2 40% 29%
3 GREY'S ANATOMY-10/21 ABC 4.0 5.5 1.5 38% 27%
4 Private Practice-10/21 ABC 2.7 3.7 1.0 37% 27%
5 Lie To Me-10/18 FOX 1.9 2.6 0.7 37% 27%
6 EVENT-10/18 NBC 2.2 3.0 0.8 36% 27%
7 Smallville-10/22 CW 1.1 1.5 0.4 36% 27%
8 HOUSE-10/18 FOX 3.6 4.9 1.3 36% 27%
9 Castle-10/18 ABC 2.5 3.4 0.9 36% 26%
10 Hawaii Five-0-10/18 CBS 2.9 3.9 1.0 34% 26%
11 Good Guys-10/22 FOX 0.6 0.8 0.2 33% 25%
12 CSI: NY-10/22 CBS 1.8 2.4 0.6 33% 25%
13 Blue Bloods-10/22 CBS 1.8 2.4 0.6 33% 25%
14 OFFICE-10/21 NBC 3.4 4.5 1.1 32% 24%
15 AMERICA'S Top Model-9-10/20 CW 1.3 1.7 0.4 31% 24%
16 Nikita-10/21 CW 1.0 1.3 0.3 30% 23%
17 CSI-10/21 CBS 3.4 4.4 1.0 29% 23%
18 Vampire Diaries-10/21 CW 1.7 2.2 0.5 29% 23%
19 Modern Family-10/20 ABC 4.8 6.2 1.4 29% 23%
20 MEDIUM-10/22 CBS 1.4 1.8 0.4 29% 22%
21 Life Unexpected-10/19 CW 0.7 0.9 0.2 29% 22%
22 BROTHERS & SISTERS-10/24 ABC 2.5 3.2 0.7 28% 22%
23 Mentalist, THE-10/21 CBS 2.9 3.7 0.8 28% 22%
24 30 ROCK-10/21 NBC 2.2 2.8 0.6 27% 21%
25 Supernatural-10/22 CW 1.1 1.4 0.3 27% 21%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (October 18-25):

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Viewership Increase (000) Post Airdate % Viewership Increase from DVR Viewing % of Viewership By DVR Post Airdate
1 GREY'S ANATOMY-10/21 ABC 10,992 14,016 3,024 28% 22%
2 Hawaii Five-0-10/18 CBS 10,971 13,951 2,980 27% 21%
3 Modern Family-10/20 ABC 12,025 14,916 2,891 24% 19%
4 Mentalist, THE-10/21 CBS 14,462 17,100 2,638 18% 15%
5 HOUSE-10/18 FOX 9,682 12,268 2,586 27% 21%
6 Castle-10/18 ABC 10,977 13,403 2,426 22% 18%
7 Criminal Minds-10/20 CBS 14,498 16,833 2,335 16% 14%
8 NCIS-10/19 CBS 19,425 21,728 2,303 12% 11%
9 CSI-10/21 CBS 15,002 17,234 2,232 15% 13%
10 Big Bang Theory, THE-10/21 CBS 13,084 15,228 2,144 16% 14%
11 Blue Bloods-10/22 CBS 11,189 13,317 2,128 19% 16%
12 Good Wife, THE-10/19 CBS 12,211 14,279 2,068 17% 14%
13 EVENT-10/18 NBC 6,452 8,472 2,020 31% 24%
14 NCIS: LOS ANGELES-10/19 CBS 16,012 17,985 1,973 12% 11%
15 Private Practice-10/21 ABC 7,688 9,569 1,881 24% 20%
16 OFFICE-10/21 NBC 6,910 8,765 1,855 27% 21%
17 PARENTHOOD-10/19 NBC 4,901 6,741 1,840 38% 27%
18 Two and a Half Men-10/18 CBS 13,545 15,297 1,752 13% 11%
19 Desperate Housewives-10/24 ABC 12,166 13,896 1,730 14% 12%
20 DEFENDERS, THE-10/20 CBS 10,054 11,751 1,697 17% 14%
21 Lie To Me-10/18 FOX 5,628 7,272 1,644 29% 23%
22 Law And Order:SVU-10/20 NBC 8,750 10,380 1,630 19% 16%
23 CSI: NY-10/22 CBS 10249 11796 1,547 15% 13%
24 BROTHERS & SISTERS-10/24 ABC 8,222 9,765 1,543 19% 16%
25 SURVIVOR: NICARAGUA-10/20 CBS 12,296 13,773 1,477 12% 11%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

% of All Adults 18-49 Viewing By DVR Past Airdate - Of the total viewing of that particular episode, what percentage was done via DVR.

Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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