via press release:
MILLIONS TUNED IN TO CELEBRATE THE BRILLIANCE OF BLACK WOMEN FOR THE FIRST EVER TELEVISED BLACK GIRLS ROCK! SPECIAL ON BET
2.7 Million Total Viewers and 1.94 Million Households Watched Ruby Dee, Raven-Symoné, Missy Elliot, Keke Palmer, Iyanla Vanzant, Teresa Clarke and Major General Marcelite Harris Receive Awards
New York, NY – November 8, 2010 – Millions of viewers tuned in to BET on Sunday, November 7 for one of the most extraordinary nights on television to watch the premiere of BLACK GIRLS ROCK!™ at 8:00 p.m.* The first ever telecast of BLACK GIRLS ROCK!™ was the #1 cable special among women (18 +) on television in 4Q10, with 2.7 million totalviewers and a 2.14 coverage rating among 1.94 million households according to Nielsen Media Research.**Additionally, BLACK GIRLS ROCK!™ more than tripled the time period slot for the calendar year 2010.
Hosted by Nia Long, BLACK GIRLS ROCK!™ honored the most exceptional women of color in the country from Missy Elliot to Raven Symone and featured performances and appearances by Malinda Williams, Shontelle, Lynn Whitfield, Keri Hilson, Ciara, VV Brown, Monica, Keyshia Cole, Estelle, Kym Whitley, and more.
The televised special, BLACK GIRLS ROCK!™ is a BET Networks and B.G.R. Enterprises Inc. production. BLACK GIRLS ROCK!™ Inc. Founder, Beverly Bond executive produced the telecast along with Stephen Hill, President, Music Programming and Specials, BET Networks; Connie Orlando, Eugene Caldwell, Salli Frattini, BET Networks; and L. Londell McMillan, President of The Northstar Group.
Encore telecasts of BLACK GIRLS ROCK!™ are set for:
- Tuesday, November 9 at 8:00 p.m.*
- Thursday, November 11 at 9:00 p.m.*
For a list of celebrants from the BLACK GIRLS ROCK!™ special, please visit www.bet.com/specials/blackgirlsrock.
*All times EST
** Source: Nielsen Media Research. Live + Same Day data.
About BET Networks
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of businesses extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET Digital Networks – BET J, BET Gospel and BET Hip-Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.