MUN2 Becomes Second Most Watched Hispanic Cable Network Among Young Latinos
via press release:
MUN2 SCORES BEST MONTH IN NETWORK HISTORY
NETWORK BECOMES SECOND MOST WATCHED HISPANIC CABLE NETWORK AMONG YOUNG LATINOS
LOS ANGELES – November 8, 2010 – Continuing its upward ratings climb, mun2 recorded its best month in the network’s history in October 2010 during Monday through Sunday primetime, according to Nielsen Media Research. mun2 also finished October 2010 as the fastest growing Hispanic cable network in Monday through Sunday primetime, across all key demographics among Hispanic viewers. The network experienced impressive year-over-year growth, up +62% (Persons 2+), +78% (Persons 12-34), +79% (Persons 18-34) and +81% (Persons 18-49). mun2 delivered 86,000 total viewers (Persons 2+), 35,000 (Persons 18-34), 49,000 (Persons 18-49) and 49,000 (Persons 12-34) in key primetime.
Other time periods that reached record-breaking delivery include Monday through Friday 7pm-11pm (89,000 P2+, 38,000 P18-34 & 52,000 P18-49); Saturday 7pm-11pm (95,000 P2+, 30,000 P18-34 & 46,000 P18-49); and Monday through Sunday 8am-2am (47,000 P2+, 22,000 P18-34 & 29,000 P18-49).
For the month of October and among Hispanic Persons (2+) during Monday through Sunday primetime, mun2 out-delivered Discovery en Español, FOX Deportes, GolTV, ESPN Deportes and Tr3s: MTV, Musica y Mas across Persons 12-34 (48,000 viewers) and Persons 18-34 (34,000 viewers). Additionally, mun2 grabbed more Persons 18-49 (47,000) against FOX Deportes, ESPN Deportes, Tr3s: MTV, Musica y Mas, and GolTV.
mun2 finished with a 37% Persons 18-34 audience share against Galavision, coming in as the second most watched Hispanic cable network, and maintaining a solid # 1 spot in the young Latino space with a 72% Persons 18-34 audience share vs. Tr3s: MTV, Musica y Mas.
Decisiones Extremas continues to be a hit on mun2 averaging up to 206,000 Persons 2+ and 125,000 Persons 18-34 on Wednesdays at 10pm.
Jenni Rivera Special: La Boda del Año (Sun 8p) delivered an impressive 174,000 Persons 2+ and 80,000 Persons 18-34 during its Sunday at 8pm time slot, bringing the best delivery for any special during 2010. The show out-performed the time period 16 times over the prior month.
Soy Tu Fan delivered 66,000 Persons 2+ and 24,000 Persons 18-34 during Thursday nights in its premiere month. The show experienced week-to-week growth from premiere week, an increase of +208% in Persons 18-34.
Jenni Rivera Presents: Chiquis & Raq-C continues to be one of the most watched shows during the Saturday through Sunday 12pm-4pm time period. In its second run, the show experienced an +8% Persons 18-34 growth from prior month, yielding 59,000 Persons 2+ and 26,000 Persons 18-34.
Digital Audience Delivery
HOLAMUN2.COM yielded a year-to-year increase of +29% in unique visitors versus October 2009, generating 6.9 million total page views (+73% versus one year ago).
Source: NHI, Oct’10 (09/27/2010-10/31/2010) vs. Oct’09 (09/28/2009-10/25/2009); M/S 7p-11p PAV AA IMP. NHI-H All Hispanic cable networks sourced. NHI Oct’10 PAV IMP Decisiones Extremas, Wed 10p; WWE Smackdown Sat 7p; J Rivera Presents Sun 1p; Soy Tu Fan Thu 9p; J Rivera Boda del Año Sun 8p (10/17/10). Omniture Sitecatalyst; Oct’10 vs Octl’09