“Shake it Up”! Averages 6.2 Million Viewers; Disney Channel’s #2 Highest Rated Series Premiere Of All Time

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via press release:

6.2 Million Bust a Move and Cut a Rug with “Shake it Up”!

Disney Channel’s No. 2 Highest Rated Series Premiere of All Time Among Total Viewers and Tweens 9-14 and No. 1 Sunday Series Premiere Ever in Target Demos

Lead-In “Hannah Montana Forever” Posts the Series’ Best Ratings in

Over 3 Years; Ranks as its No. 3 Telecast Ever in Total Viewers

“Shake It Up” (8:30-9:00 p.m.)

The series premiere of Disney Channel’s Shake It Up” grooved with audiences across the U.S., ranking as the channel’s 2nd-most-watched series debut overall among Total Viewers (6.2 million) and Tweens 9-14 (2.7 million/11.0 rating) and its No. 1 Sunday premiere on record in Total Viewers, Kids 6-11 (2.6 million/10.6 rating) and Tweens 9-14.

  • “Shake It Up” doubled the year-ago (11/8/09) time period average in Total Viewers (6.2 million vs. 3.1 million), and nearly doubled among Kids 6-11 (73% – 2.6 million vs. 1.5 million) and Tweens 9-14 (93% – 2.7 million vs. 1.4 million).

“Hannah Montana” (7:30-8:30 p.m.)

At 7:30 p.m., “Hannah Montana Foreverdelivered season highs across all target demos, becoming the series’ most-watched telecast in more than 3 years among Total Viewers (7.1 million), Kids 6-11 (2.6 million/10.6 rating) and Tweens 9-14 (2.8 million/11.3 rating) – since the post-“High School Musical” telecast on 8/17/07.

Sunday’s all-new one-hour episode became the show’s 3rd-most-watched telecast of all time in Total Viewers, and 4th-most-watched ever in Kids 6-11 and Tweens 9-14.

  • Sunday’s “Hannah Montana Forever” generated the channel’s largest Total Viewer (7.1 million), Kid 6-11 (2.6 million) and Tween 9-14 (2.8 million) audiences in the hour in the network’s history.

(Source: Nielsen Media Research (Preliminary National Ratings, 11/7/10).

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