via press release:
TELEMUNDO'S AURORA DELIVERS STRONG PREMIERE WEEK RATINGS
Network's Newest Primetime Novela Watched by Over 4 Million Viewers
MIAMI - November 8, 2010 - Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced its NTI results for the premiere week of Aurora, the network's newest original primetime novela. According to Nielsen Media Research, Aurora averaged nearly 1.5 million total viewers (Persons 2+) nightly (1,446,000) and 836,000 viewers among Adults 18-49, ranking as the 4th highest rated premiere week in Telemundo's history in NTI measurement.
Cumulatively, Aurora has been seen by a total of 4.4 million total viewers (Persons 2+) and 2.5 million Adults 18-49 for its 4-day telecasts. Aurora is currently pacing ahead of Telemundo's recent highly successful novelas such as Sin Senos, El Clon and Donde Esta Elisa in a 4-day cume comparison.
Through its first week, Aurora averaged above the October 2010 8pm novela ratings for the time period with increases of +37% among Adults 18-49 (836,000 vs. 610,000), +36% among Women 18-49 (541,000 vs. 398,000), +36% among Adults 18-34 (502,000 vs. 368,000), and +25% among total viewers (Persons 2+) (1,446,000 vs. 1,159,000). In contrast, Univision's Eva Luna in its first week paced below October 2010 in all key demographics, including -30% among Adults 18-49.
During its first five days, Aurora’s Adult 18-49 share of Spanish was 27%, a +59% increase over October 2010.
Source: NTI, 11/1/10-11/5/10.
Telemundo Communications Group, Inc. & Subsidiaries (“Telemundo”), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned-and-operated stations, 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, is the lifestyle cable network for today's culture connectors (C2s) – bicultural Latinos. As the bilingual network that amplifies the Latinos experience, mun2 is uniquely American and reaches over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and WWW.TELEMUNDO.COM and WWW.HOLAMUN2.COM; and Telemundo International, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.