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TV Ratings: Sunday Night Football Wins; Desperate Housewives, Brothers & Sisters, Simpsons, Cleveland, Family Guy, American Dad Rise

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November 8th, 2010

Scoreboard NBC CBS FOX ABC Uni
Adults 18-49: Rating/Share 5.3/13 4.6/12 2.8/7 2.7/7 1.2/3
Adults 18-34: Rating/Share 4.6/13 3.6/10 3.3/9 2.0/5 1.1/3
Total Viewers (million) 14.033 16.090 6.182 9.577 3.082

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Due to the nature of live sports programming the ratings for NBC (NFL Football)  and CBS (NFL overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Even with a blowout of the hapless Cowboys, NBC's Sunday Night Football topped the night, but a big NFL overrun into early primetime gave CBS a huge boost to their nightly adults 18-49 ratings average.

NBC's Sunday Night Football Game 9: Dallas Cowboys vs. Green Bay Packers posted a 6.7 adults 18-49 rating from 830-11p, about even with last week's matchup (Steelers vs. Saints), which delivered a 6.6 rating from 830-11p in the Fast Nationals before rising to a 7.3 rating from 8:31-11:21p in the final ratings.

The final numbers for CBS and NBC that are useful for comparison purposes will not arrive until Tuesday.

Without double sports competition, ABC's entire line up rose vs. their fall season lows last week. America's Funniest Home Videos' 1.6 adults 18-49 rating was up 14% from last week. Extreme Makeover: Home Edition rose 39% to a 2.5 adults 18-49 rating. Desperate Housewives' 4.0 rating was 14% higher than last week, and Brothers & Sisters' 2.6 rating was an increase of 13% over last Sunday.

With their first new episodes since October 10, Fox's Halloween-themed animation shows were up across the board. The Simpsons' 3.7 adults 18-49 rating rose 23% vs. 10/10. The Cleveland Show was up 19% to a season high tieing 3.1 rating. Family Guy increased 12% to a 3.8 rating, while American Dad was up 16% to a 2.9 rating.

There was a 67 minute NFL overrun into CBS primetime, so the CBS time period ratings below cannot be relied upon for comparison purposes. Also, CSI Miami was pre-empted in the Eastern and Central time zones.

Broadcast primetime ratings for Sunday, November 7, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 CBS NFL OVERRUN 8.6 23 26.988
NBC FOOTBALL NIGHT IN AMERICA 2.0 6 6.359
ABC AMERICA'S Funniest Home Videos 1.4 4 7.042
FOX THE Simpsons - R 1.4 4 3.465
7:30 CBS NFL OVERRUN 8.8 23 28.234
NBC FOOTBALL NIGHT IN AMERICA 2.3 6 6.844
FOX THE Simpsons - R 1.9 5 4.464
ABC AMERICA'S Funniest Home Videos 1.8 5 8.222
8:00 CBS 60 Minutes 4.6 11 17.199
NBC NBC Sunday Night Football 4.6 11 13.129
FOX THE Simpsons 3.7 9 8.197
ABC Extreme MakeoverHome Edition 2.2 5 8.513
8:30 NBC NBC Sunday Night Football 7.0 17 18.832
CBS 60 Minutes 3.3 8 13.966
FOX The Cleveland Show 3.1 7 6.700
ABC Extreme MakeoverHome Edition 2.8 7 10.040
9:00 NBC NBC Sunday Night Football 6.9 16 18.631
ABC Desperate Housewives 4.0 9 12.700
FOX Family Guy 3.8 9 7.966
CBS THE Amazing Race XVII 3.2 7 11.695
9:30 NBC NBC SUNDAY NIGHT FOOTBALL 6.8 16 17.692
ABC Desperate Housewives 4.0 9 12.426
CBS THE Amazing Race XVII 3.1 7 10.848
FOX American Dad 2.9 7 6.299
10:00 NBC NBC SUNDAY NIGHT FOOTBALL 6.6 17 16.209
ABC BROTHERS & SISTERS 2.8 7 9.406
CBS Undercover Boss 2.6 7 9.917
10:30 NBC NBC SUNDAY NIGHT FOOTBALL 6.0 17 14.568
CBS Undercover Boss 2.6 7 9.869
ABC BROTHERS & SISTERS 2.3 6 8.265

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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