Ratings Notes for TBS, TNT, Cartoon Network, Adult Swim and truTV; Including NBA Averages

Categories: Network TV Press Releases

Written By

November 9th, 2010

via ratings notes from Turner:

Adult Swim
Across the first week of November 2010, Adult Swim ranked #1 for total day delivery of adults 18-34, adults 18-24 and men 18-24, earning good growth compared to the same week in 2009.  Average adults 18-34 delivery (505,000) increased by 4%, adults 18-24 delivery (300,000) increased by 23%, men 18-34 delivery (309,000) increased by 4%, and men 18-24 delivery (198,000) increased by 24%.  Additionally, adults 18-49 delivery (680,000) increased by 2%.

Adult Swim telecasts—including Family Guy, Robot Chicken and American Dad—accounted for 17 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34.  Adult Swim programs accounted for 16 of the top 50 telecasts among men 18-34.

Adult Swim programming, particularly Family Guy (Monday-Friday, 11:30 p.m./Sunday at 11 p.m.), scored significant delivery growth vs. the same 2009 time period.  Family Guy’s adults 18-34 delivery (1,144,000) grew by 5%, adults 18-24 delivery (717,000) grew by 19%, men 18-34 delivery (776,000) grew by 8% and men 18-24 delivery (505,000) grew by 18%.

TNT
The NBA on TNT continues its strong start for the network, with impressive gains in ratings, households and total viewers through the first six games of the season.  TNT’s coverage is averaging a 2.0 national household rating, up an outstanding 25% over the corresponding games last year (1.6).  The NBA on TNT is also averaging 3,150,000 total viewers (+33% over last year’s 2,370,000 million) and 2,361,000 households (+32% over last year’s 1,789,000 households).

The NBA on TNT continues this Thursday, Nov. 11, with the Boston Celtics @ Miami Heat (8 p.m. ET), followed by the Los Angeles Lakers @ Denver Nuggets (10:30 p.m. ET).

TBS
For the week of Nov. 1-7, TBS continued to dominate the sitcom arena, with Tyler Perry’s Meet the Browns delivering basic cable’s top two sitcom telecasts among total viewers.  Meet the Browns also scored the top sitcom telecast for the week among households.

TBS’s Sunday primetime presentation of the hit movie comedy Anchorman: The Legend of Ron Burgundy, starring Will Ferrell, ranked as basic cable’s #1 movie for the week among adults 18-34 (719,000).

Cartoon Network
Cartoon Network’s overall weekly prime time performance saw a rise among kids 9-14 delivery and ratings—compared to the 2009 time period, average kids 9-14 delivery (381,000) grew by 2% and ratings (1.6) grew by 7%.

Cartoon Network’s Monday night block of comedy animation continued to rank #1 in prime time (8-10 p.m.) among boys 6-11, boys 2-11 and boys 9-14 demos compared to its competition, and scored double-digit gains vs. the same 2009 time period.  Overall, kids 6-11 average delivery (702,000) and ratings (2.8) both grew by 65%; kids 2-11 delivery (938,000) grew by 40% and ratings (2.3) by 44%; and kids 9-14 delivery (535,000) grew by 66% and ratings (2.2) by 69%.  Similarly, boys 6-11 delivery (535,000) grew by 69% and ratings (4.2) by68%, boys 2-11 delivery (688,000) grew by 49% and ratings (3.2) by 45%, and boys 9-14 delivery (425,000) grew by 71% and ratings (3.4) by 70%.

Ranking #1 in its time period on all television among boys 6-11, 2-11 and 9-14, Adventure Time (8 p.m.) continued to anchor the Monday evening comedy line-up, earning double and triple-digit growth vs. 2009—kids 6-11 delivery (875,000) and ratings (3.5) both increased by 52%, kids 2-11 delivery (1,188,000) increased by 30% and ratings (2.9) by 32%, and kids 9-14 delivery (687,000) increased by 102% and ratings (2.8) by 100%.  Even more impressively, boys 6-11 delivery (682,000) improved by 52%, boys 2-11 delivery (902,000) improved by42% and boys 9-14 delivery (554,000) jumped by 107%.

Showing double and triple delivery growth across most kids demo, Regular Show (Monday, 8:15 p.m.) also ranked #1 in its time period on all television among boys 6-11, 2-11 and 9-14, proving its valuable performance on Monday.  Compared to last year’s time period, kids 6-11 delivery (945,000) improved by 99%; kids 2-11 delivery (1,244,000) improved by 53%, kids 9-14 delivery (767,000) improved by 150%, boys 6-11 delivery (723,000) improved by 89%, boys 2-11 delivery (925,000) improved by 62% and boys 9-14 delivery (597,000) improved by 134%.  Again, #1 in its time period on all TV among boys, MAD (8:30 p.m.) also continued its growth trajectory among targeted kids and boys—kids 6-11 delivery (1,010,000) grew by 135%, kids 2-11 delivery (1,286,000) grew by 83%, kids 9-14 delivery (823,000) grew by 170%, boys 6-11 delivery (736,000) grew by 117%, boys 2-11 delivery (919,000) grew by 90% and boys 9-14 delivery (627,000) grew by 174%.

Edging closer to its highly anticipated season wrap-up in December, Total Drama World Tour (9 p.m.) also charted impressive gains among its targeted kids demos vs. the prior year’s time period: kids 6-11 delivery (681,000) expanded by 83%, kids 2-11 delivery (879,000) expanded by 52%, kids 9-14 delivery (522,000) expanded by 72%, boys 6-11 delivery (527,000) expanded by 109%, boys 2-11 delivery (641,000) expanded by 66% and boys 9-14 delivery (420,000) expanded by 83%.

On Tuesday night, an all-new episode of Cartoon Network’s newest one-hour, live-action adventure-mystery series Tower Prep (8 p.m.) earned solid gains among kids and boys 9-14—kids 9-14 delivery (385,000) grew by 3% and ratings (1.6) grew by 7%, and boys 9-14 delivery (306,000) grew by 29% and ratings (2.5) by 32%.

A brand new episode of Destroy Build Destroy (8:30 p.m.) closed the Wednesday night live-action alternative programming block with strong growth across the board compared to 2009’s time period—kids 6-11 delivery (518,000) increased by 20%, kids 2-11 delivery (676,000) increased by 19%, kids 9-14 delivery (417,000) increased by 37%, boys 6-11 delivery (473,000) increased by 26%, boys 2-11 delivery (570,000) increased by 31% and boys 9-14 delivery (356,000) increased by 33%.

Friday night’s line-up of animated action-adventure programming (7-10 p.m.) ranked #1 for the night on all television among boys 6-11, 2-11 and 9-14.  It also drew double-digit gainsacross all kids and boys demos compared to the same 2009 time period, with every original series in the line-up—Batman: The Brave and The Bold (7 p.m.), Ben 10: Ultimate Alien(7:30 p.m.), Sym-Bionic Titan (8 p.m.) and Generator Rex (8:30 p.m.)—earning solid gains across kids and boys demos.  Average kids 6-11 delivery (592,000) increased by 40%, kids 2-11 delivery (848,000) increased by 34%, kids 9-14 delivery (486,000) increased by 53%, boys 6-11 delivery (498,000) increased by 50%, boys 2-11 delivery (652,000) increased by 39%and boys 9-14 delivery (415,000) increased by 60%.

Capping off the evening, STAR WARS: The Clone Wars (9 p.m.) earned the strongest gains among all kids and boys demos.  Versus the previous year’s timeslot, kids 6-11 delivery (597,000) grew by 66%, kids 2-11 delivery (844,000) grew by 71%, kids 9-14 delivery (572,000) grew by 78%, boys 6-11 delivery (520,000) grew by 71%, boys 2-11 delivery (677,000) grew by 71% and boys 9-14 delivery (504,000) grew by 83%.

truTV
As truTV marches toward what is on track to be its best year ever in primetime delivery of key adult and male demos, the network’s original series are delivering outstanding time-period growth.

New episodes of Most Shocking (Wednesday at 9 p.m.), Black Gold (Wednesday at 10 p.m.) and The Smoking Gun Presents: World’s Dumbest… (Thursday at 9 p.m.) and Conspiracy Theory with Jesse Ventura (Friday at 10 p.m.) all scored double- and triple-digit percentage growth for their timeslots among truTV’s targeted demos:  adults 18-34, adults 18-49, men 18-34 and men 18-49.

 
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