CBS Tops Ratings For Upscale Viewers; Office, Apprentice, Glee, Modern Family Top Upscale Show Indexes
As Media Post reports, in line with its overall ratings lead among adults 18-49 this season, CBS leads the ratings for adults 18-49 living in homes with incomes over $100,000 with a 3.7 rating. ABC and NBC are tied for second with a 3.6 rating much closer than they are in the regular ratings, and Fox is fourth with a 3.2 rating.
The article also noted which individual shows had higher indexes (concentration of 18-49’s in households with >$100,000 incomes). These Indexes are often used as bingo card excuses by fans of shows with otherwise terrible absolute ratings. While they may help a marginal show, a real ratings loser is not going to be saved.
Here were some >$100,000 indexes mentioned in the article:
- The Office: 148
- The Apprentice: 146
- Glee: 143
- Modern Family: 142