Halftime Report: Most-Watched NFL Season Ever

Categories: Network TV Press Releases,TV Sports Ratings & News

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November 11th, 2010

via press release:

HALFTIME REPORT: MOST-WATCHED NFL SEASON EVER

More than 175 Million Fans Tune In

Local Ratings on Record Pace

NFL Games 14 Most-Watched Shows on TV this Season & 30 Most-Watched Shows among Adults 18-49

More fans are watching NFL games on television through the season’s first nine weeks than ever before, according to information provided by The Nielsen Company.

More than 175 million fans have tuned in to at least part of an NFL game this season – topping the 170 million viewers at this point last year.  The average NFL game telecast (including broadcast and cable) has drawn 18.3 million viewers – double the average primetime viewership (8.6 million) for the big four broadcast networks in the new television season.

Following are some fast facts about the NFL on TV at midseason:

  • NFL games account for the 14 most-watched programs on television since the NFL season kicked off on Sept. 9.  This compares to NFL games accounting for the six most-watched shows at this point last season and none of the top 15 shows five years ago.
  • NFL games are averaging 18.3 million viewers – up seven percent from last year at this point (17.2 million).
  • NFL games account for the 30 most-watched programs on television (since Sept. 9) among adults aged 18-49 – with each of the networks televising NFL games represented on that list.
  • An NFL game telecast has been television’s most-watched program in each of the nine weeks of the NFL season.
  • NFL games top the local ratings in NFL markets 86 percent of the time – the highest rate in history after nine weeks.
  • 10 NFL clubs have posted local-market ratings increases of at least 20 percent compared to last year at this time.

Following are the most-watched programs on television since the beginning of the NFL season:

Program Viewers
1. FOX Sunday National (mostly Packers-Eagles), 9/12 28.0 million
2. CBS Sunday National (mostly Colts-Eagles), 11/7 27.8 million
3. NBC Thursday Night Kickoff Game (Vikings-Saints), 9/9 27.5 million
4. CBS Sunday National (mostly Patriots-Jets), 9/19 27.0 million
5. FOX Sunday National (mostly Cowboys-Vikings), 10/17 26.0 million
6. NBC Sunday Night Football (Vikings-Packers), 10/24 25.7 million
7. NBC Sunday Night Football (Cowboys-Redskins), 9/12 25.3 million
8. FOX Sunday National (mostly Vikings-Patriots), 10/31 25.2 million
9. CBS Sunday National (mostly Colts-Broncos), 9/26 23.1 million
9. FOX Sunday National (mostly Redskins-Eagles), 10/3 23.1 million
9. NBC Sunday Night Football (Giants-Colts), 9/19 23.1 million
12. FOX Sunday Single (mostly Cowboys-Texans & Eagles-Jaguars), 9/26 22.2 million
13. CBS Sunday National (mostly Patriots-Chargers), 10/24 21.9 million
14. CBS Sunday Single (mostly Jets-Broncos & Ravens-Patriots), 10/17 21.5 million
15. Dancing with the Stars, 9/27 21.4 million

Source: NFL & The Nielsen Company, 9/9-11/7/10

Following is the list of 27 NFL markets where football was the top-rated program for the week of Nov. 1-7:

Week of 11/1–11/7 HH HH RTG
Market Game Date RTG SHR Rank
Milwaukee Cowboys at Packers 11/7/10 45.6 62 1
Kansas City Chiefs at Raiders 11/7/10 45.2 68 1
New Orleans Saints at Panthers 11/7/10 44.9 67 1
Indianapolis Texans at Colts 11/1/10 43.6 58 1
Baltimore Dolphins at Ravens 11/7/10 36.2 64 1
Philadelphia Colts at Eagles 11/7/10 35.7 54 1
Minneapolis Cardinals at Vikings 11/7/10 34.9 70 1
Cleveland Patriots at Browns 11/7/10 32.2 59 1
Boston Patriots at Browns 11/7/10 30.7 60 1
Buffalo Bears vs Bills (Toronto) 11/7/10 28.8 48 1
Chicago Bears vs Bills (Toronto) 11/7/10 27.1 53 1
Detroit Jets at Lions 11/7/10 27.0 52 1
San Diego Chargers at Texans 11/7/10 27.0 55 1
Atlanta Buccaneers at Falcons 11/7/10 22.5 43 1
Nashville Colts at Eagles 11/7/10 22.4 35 1
Houston Texans at Colts 11/1/10 22.0 33 1
Phoenix Cardinals at Vikings 11/7/10 21.3 45 1
Tampa Buccaneers at Falcons 11/7/10 19.7 40 1
Charlotte Saints at Panthers 11/7/10 19.5 38 1
Seattle Giants at Seahawks 11/7/10 19.1 45 1
Washington, DC Colts at Eagles 11/7/10 18.5 33 1
Pittsburgh Dolphins at Ravens 11/7/10 18.2 36 1
Jacksonville Colts at Eagles 11/7/10 18.1 28 1
Miami Dolphins at Ravens 11/7/10 17.6 37 1
New York Jets at Lions 11/7/10 16.5 35 1
Denver Chiefs at Raiders 11/7/10 15.3 32 1
St. Louis Chiefs at Raiders 11/7/10 14.5 25 1

Source: NFL & The Nielsen Company

 
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