Highest AFC Viewership In 23 Years As 'The NFL On CBS' Ratings Soar Through Nine Weeks

Categories: Network TV Press Releases,TV Sports Ratings & News

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November 11th, 2010

via press release:

HIGHEST AFC VIEWERSHIP IN 23 YEARS AS “THE NFL ON CBS” RATINGS SOAR THROUGH NINE WEEKS

Through nine weeks of the 2010 season, THE NFL ON CBS is averaging 18.587 million viewers (Persons 2+), a 16% increase over 2009’s 15.963 million viewers. This year’s 18.587 million viewers is the highest number of average viewers for the first nine weeks of the season for the AFC television package in 23 years. (As far back as CBS records go; 1987).

Through nine weeks of the 2010 NFL regular-season, THE NFL ON CBS has earned an average national household rating/share of 11.3/24, up 15% from last year’s 9.8/21. This year’s 11.3/24 is the highest average rating for the first nine weeks of the AFC television package in 16 years (1994).

CBS Sports pre-game studio show, THE NFL TODAY, is averaging 4.422 million viewers for the first nine weeks of the 2010 season, up 26% over 2009’s 3.498 million and is the highest number of average viewers for THE NFL TODAY at this point in the season in 12 years (1998).

In addition, through nine weeks of the season, THE NFL TODAY, has earned an average national household rating/share of 2.9/8, up 21% from last year’s 2.4/6 and is the highest average rating through nine weeks in the season since 1998.

 
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