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TV Ratings Wednesday: CMA Awards All Time Low, But Pushes Competition To Series Lows Too

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November 11th, 2010

Scoreboard ABC FOX CBS Uni NBC CW
Adults 18-49: Rating/Share 4.7/13 2.7/7 2.7/7 1.6/5 1.6/5 1.1/3
Adults 18-34: Rating/Share 3.8/12 2.3/7 1.8/6 1.6/5 1.2/4 1.3/4
Total Viewers (million) 16.452 5.713 10.676 3.965 6.356 2.309

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Although its adults 18-49 ratings fell 11% vs. last year to their lowest ever, the 44th Annual CMA Awards easily topped the night for ABC on Wednesday averaging a 4.7 adults 18-49 rating. Here are the historical  numbers for the CMA Awards for reference.

Of course ABC topped the adults 18-49 ratings and the press release friendly average viewership, but note that Univision tied NBC for fourth in adults 18-49 ratings on the night.

CBS got hit hard as every show hit series low ratings. Survivor: Nicaragua fell 14% vs. last week to a 3.2 adults 18-49 rating. Criminal Minds 3.0 rating was down 23%. The Defenders slipped 22% to just a 1.8 rating. That Defenders rating was the lowest for CBS for an original episode in that time slot in nearly seven years (since 12/10/03)

Same story at NBC, series lows all around. Undercovers 1.2 adults 18-49 rating was down a tenth of a point from last week. NBC may be pining for Mercy which had done 21% better than Undercovers through eight weeks last season. Law & Order:SVU fell another 9% to a 2.0 rating. Law & Order: LA's 1.7 rating slipped 11% vs. last week.

At Fox, after a three week layoff, Hell's Kitchen's 2.7 adults 18-49 rating was down 13% vs. 10/13.

Only the CW bucked the downward trend, as America's Next Top Model rose a tenth in the CW target women 18-34 demo to a 2.2 rating, while Hellcats was up 20% in women 18-34 to a 1.7 rating.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, November 10, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC THE 44TH ANNUAL CMA AWARD 4.4 13 16.425
CBS SURVIVOR:  NICARAGUA 3.1 9 10.870
FOX HELL'S KITCHEN 2.4 7 5.432
NBC Undercovers 1.2 4 5.085
CW AMERICA'S Next Top Model 1.1 3 2.565
8:30 ABC THE 44TH ANNUAL CMA AWARD 4.5 13 16.386
CBS SURVIVOR:  NICARAGUA 3.4 10 11.636
FOX HELL'S KITCHEN 2.6 7 5.595
NBC Undercovers 1.3 4 5.166
CW AMERICA'S Next Top Model 1.2 3 2.780
9:00 ABC THE 44TH ANNUAL CMA AWARD 4.8 13 17.338
CBS Criminal Minds 3.0 8 12.459
FOX HELL'S KITCHEN 2.8 8 5.786
NBC LAW & ORDER:  SPECIAL VIC 1.8 5 6.936
CW HELLCATS 0.9 3 1.972
9:30 ABC THE 44TH ANNUAL CMA AWARD 5.1 13 16.908
CBS Criminal Minds 3.0 8 12.423
FOX HELL'S KITCHEN 2.9 8 6.040
NBC LAW & ORDER:  SPECIAL VIC 2.1 6 7.397
CW HELLCATS 0.9 2 1.919
10:00 ABC THE 44TH ANNUAL CMA AWARD 4.7 13 15.942
CBS The Defenders 1.9 5 8.736
NBC LAW & ORDER:  LOS ANGELES 1.7 5 6.839
10:30 ABC THE 44TH ANNUAL CMA AWARD 4.7 14 15.710
CBS The Defenders 1.7 5 7.932
NBC LAW & ORDER:  LOS ANGELES 1.7 5 6.712

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Via NBC press note:
In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/8; CBS's "Late Show with David Letterman," 2.6/7; and ABC's combo of "Nightline," 3.7/9; and "Jimmy Kimmel Live," 1.8/6.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.7/3; "Nightline," 1.3/5; and "Jimmy Kimmel Live," 0.7/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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