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TV Ratings Thursday: ABC & CBS Line Ups Fall; Fox, CW Steady

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November 12th, 2010

Scoreboard CBS ABC NBC Uni FOX CW
rating/Share: Adults 18-49 3.0/8 2.7/7 2.4/7 2.3/6 2.1/9 1.2/3
Rating/Share: Adults 18-34 1.9/6 2.3/7 2.5/7 2.5/8 1.9/6 1.4/4
Total Viewers (million) 12.697 7.790 5.578 5.570 6.992 2.922

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On a Thursday night when CBS and ABC shows all fell, while Fox and the CW were Even Steven, NBC's preliminary ratings are likely inflated by a local NFL pre-emption. CBS topped the night in the important adults 18-49 ratings, as well as the press release friendly average viewership. Note that Univision beat Fox to finish fourth in the adults 18-49 ratings.

Update: The NBC affiliate in Baltimore carried the Ravens/Falcons game, so these NBC preliminary ratings are more likely than usual to be adjusted downwards. The MyNet affiliate in Atlanta carried the game.

ABC's Thursday rating fell, as Grey's Anatomy's 4.0 adults 18-49 rating slipped 7% from last week, and Private Practice tumbled 26% to a 2.9 rating.

On CBS, The Big Bang Theory slipped 11% vs. last week to a 4.2 adults 18-49 rating, while $#*! My Dad Says slid 18% to a 2.8 rating to a season/series low. CSI's 2.8 rating was down 15% from last week, and The Mentalist's 2.8 rating was 7% lower, also to a season low.

NBC bucking the CBS and ABC trend was mostly higher, as Community's 2.1 adults 18-49 rating was 5% above last week, and 30 Rock's 2.6 rating rose 7%. The Office's 3.8 rating was even with last week, while Outsourced's 2.8 rating was up a tenth of a point. Even The Apprentice showed some life, rising 14% to a 1.6 rating.

Fox's Bones was even with last week's 2.5 adults 18-49 rating, as was Fringe's 1.8 rating.

The CW's The Vampire Diaries 2.6 rating in the CW target women 18-34 demo was even with last week, as was Nikita's 1.1 women 18-34 rating.

Late night results below the primetime ratings table.

Overnight ratings for Thursday, November 11, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millions)
8:00 CBS The Big Bang Theory 4.2 12 13.057
FOX BONES 2.5 7 8.856
NBC COMMUNITY 2.1 6 4.893
CW THE Vampire Diaries 1.6 5 3.547
ABC GREY'S ANATOMY - R 1.0 3 4.013
8:30 CBS $#! My Dad Says 2.8 8 9.709
FOX BONES 2.6 7 9.439
NBC 30 ROCK 2.6 7 5.660
CW THE Vampire Diaries 1.6 4 3.478
ABC GREY'S ANATOMY - R 1.1 3 4.062
9:00 ABC GREY'S ANATOMY 4.0 10 11.155
NBC The Office 3.8 10 7.698
CBS CSI:  CRIME SCENE INVESTI 2.7 7 12.738
FOX Fringe 1.8 5 5.040
CW Nikita 0.9 2 2.381
9:30 ABC GREY'S ANATOMY 4.0 10 10.992
CBS CSI:  CRIME SCENE INVESTI 2.9 8 13.107
NBC OUTSOURCED 2.8 7 6.048
FOX Fringe 1.7 4 4.631
CW Nikita 0.9 2 2.280
10:00 ABC Private Practice 3.1 8 8.583
CBS THE Mentalist 2.8 8 13.811
NBC The Apprentice 1.7 5 4.706
10:30 CBS THE Mentalist 2.8 8 13.758
ABC Private Practice 2.8 8 7.936
NBC The Apprentice 1.5 4 4.462

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via NBC press note:

In Late-Night Metered Markets Thursday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 3.2/8; and ABC's combo of "Nightline," 3.5/8; and "Jimmy Kimmel Live," 1.7/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.8/4; "Nightline," 1.3/5; and "Jimmy Kimmel Live," 0.7/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) tied "Late Late Show" (0.5/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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