TV Ratings Friday: Smallville, Primetime Rise; Medium, CSI:NY, Blue Bloods, Supernatural, Good Guys, 20/20 Fall

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November 13th, 2010

Rating/Share: Adults 18-49 1.6/5 1.5/5 1.2/4 1.1/4 0.9/3
Total Viewers (million) 9.140 5.632 4.701 2.484 2.845

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All ratings discussed below are for the advertiser-coveted adults 18-49 unless otherwise specified.

The CW's Smallville was one of the two shows to increase its ratings on Friday night and finished only a tenth behind CBS's Medium at 8pm. CBS topped the night in both the important adults 18-49 ratings as well as the press release friendly average viewership. Note that ABC's vastly less expensive unscripted line up finished just a tenth behind CBS, call it an accountants victory!

It was up and down for the CW on the night as Smallville's season high tieing 1.3 rating rose 18% vs. last week's 1.1 rating, perhaps due to the Teri Hatcher guest star appearance, while Supernatural's 0.9 rating was down 18%.

ABC's Supernanny was even with last week's 1.2 rating. Primetime: What Would You Do? scored a 1.9 rating, up a tenth to lead the night, and topping CBS' CSI:NY. 20/20's 1.6 rating was down a tenth from last week.

NBC's School Pride continued its woeful ratings, equalling last week's 0.6 rating. While Dateline NBC's 1.4 rating was up a tenth from last week.

CBS's scripted line up was down across the board, as Medium fell a tenth to a 1.4 rating. CSI:NY dropped 15% to a season low tieing 1.7 rating, and Blue Bloods was down 11% to a series low 1.6 rating.

The Good Guys, its run soon over, was down a tenth of a point to a 0.7 rating.

More coming, refresh.

Overnight broadcast primetime ratings for Friday,  November 12, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millons)
8:00 CBS MEDIUM 1.4 5 6.72
CW Smallville 1.2 4 2.77
ABC Supernanny 1.1 4 5.05
FOX HOUSE - R 1.0 4 3.25
NBC School Pride 0.6 2 2.54
8:30 CBS MEDIUM 1.4 5 7.12
CW Smallville 1.3 4 3.01
ABC Supernanny 1.2 4 5.31
FOX HOUSE - R 1.0 3 3.35
NBC School Pride 0.6 2 2.26
CBS CSI:  NY 1.6 5 9.68
NBC Dateline:  NBC 1.0 3 4.71
CW Supernatural 0.9 3 2.08
FOX The Good Guys 0.8 3 2.48
CBS CSI:  NY 1.7 5 10.28
NBC Dateline:  NBC 1.4 4 5.83
CW Supernatural 0.9 3 2.07
FOX The Good Guys 0.7 2 2.30
10:00 CBS Blue Bloods 1.6 5 10.54
NBC Dateline:  NBC 1.6 5 6.28
ABC 20/20 1.6 5 5.42
10:30 NBC DATELINE:  NBC 1.7 6 6.60
CBS Blue Bloods 1.5 5 10.51
ABC 20/20 1.5 5 5.42

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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