The sixth week of the broadcast season (October 25-31) saw's , , The Event and top our different rankings for additions between Same Day (until 3am after the airdate) and Live+7 Day DVR viewing.
's and lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.4 adults 18-49 ratings points to their Live+Same Day adults 18-49 ratings.
The Event and together topped the % adults 18-49 ratings increase from DVR viewing, each adding 45% to their Live+Same Day adults 18-49 ratings.
topped the absolute average viewership gained from DVR viewing, adding 3.09 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.
These Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network . : Live+7 Ratings And Your Favorite Show
Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (October 25-31):
|Rank||Programs||Net||18-49 Live+SD ()||18-49 Live+7 (rating)||Post Airdate 18-49 Rating Absolute Increase From DVR Viewing||Post Airdate 18-49 Rating % Increase from DVR Viewing|
|18||BROTHERS & SISTERS-10/31||ABC||2.3||3.0||0.7||30%|
|20||: LOS ANGELES-10/26||CBS||3.4||4.1||0.7||21%|
The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (October 25-31):
|Rank||Programs||Net||18-49 Live+SD (rating)||18-49 Live+7 (rating)||Post Airdate 18-49 Rating Absolute Increase From DVR Viewing||Post Airdate 18-49 Rating % Increase from DVR Viewing|
|14||BROTHERS & SISTERS-10/31||ABC||2.3||3.0||0.7||30%|
The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (October 25-31):
|Rank||Programs||Net||Viewership Live+SD (000)||Viewership Live+7 (000)||Post Airdate Absolute Viewership Increase From DVR Viewing (000)||Post Airdate % Viewership Increase from DVR Viewing|
|16||: LOS ANGELES-10/26||CBS||15,916||17,882||1,966||12%|
|22||BROTHERS & SISTERS-10/31||ABC||8,154||9,774||1,620||20%|
|25||MIKE & MOLLY-10/25||CBS||10,843||12,280||1,437||13%|
The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.