The sixth week of the broadcast season (October 25-31) saw Grey's Anatomy, Parenthood, The Event and Modern Family top our different rankings for additions between Same Day (until 3am after the airdate) and Live+7 Day DVR viewing.
Grey's Anatomy and Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.4 adults 18-49 ratings points to their Live+Same Day adults 18-49 ratings.
The Event and Parenthood together topped the % adults 18-49 ratings increase from DVR viewing, each adding 45% to their Live+Same Day adults 18-49 ratings.
Modern Family topped the absolute average viewership gained from DVR viewing, adding 3.09 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.
These Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.
Unfortunately, the Jedi Mind Tricks still work on some people.
To see the previous most DVR'd TV Shows lists click here.
Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (October 25-31):
| Rank | Programs | Net | 18-49 Live+SD (rating) | 18-49 Live+7 (rating) | Post Airdate 18-49 Rating Absolute Increase From DVR Viewing | Post Airdate 18-49 Rating % Increase from DVR Viewing |
| 1 | Grey'S ANATOMY-10/28 | ABC | 3.9 | 5.3 | 1.4 | 36% |
| 2 | Modern Family-10/27 | ABC | 5.2 | 6.6 | 1.4 | 27% |
| 3 | Big Bang Theory, THE-10/28 | CBS | 4.2 | 5.4 | 1.2 | 29% |
| 4 | OFFICE-10/28 | NBC | 4.0 | 5.2 | 1.2 | 30% |
| 5 | GLEE-10/26 | FOX | 4.9 | 6.1 | 1.2 | 24% |
| 6 | Desperate Housewives-10/31 | ABC | 3.5 | 4.6 | 1.1 | 31% |
| 7 | Mentalist, THE-10/28 | CBS | 3.2 | 4.2 | 1.0 | 31% |
| 8 | Private Practice-10/28 | ABC | 2.7 | 3.7 | 1.0 | 37% |
| 9 | Hawaii Five-0-10/25 | CBS | 2.8 | 3.7 | 0.9 | 32% |
| 10 | NCIS-10/26 | CBS | 4.1 | 5.0 | 0.9 | 22% |
| 11 | EVENT-10/25 | NBC | 2.0 | 2.9 | 0.9 | 45% |
| 12 | PARENTHOOD-10/26 | NBC | 2.0 | 2.9 | 0.9 | 45% |
| 13 | Criminal Minds-10/27 | CBS | 3.4 | 4.3 | 0.9 | 26% |
| 14 | CSI-10/28 | CBS | 3.4 | 4.3 | 0.9 | 26% |
| 15 | Two and a Half Men-10/25 | CBS | 4.4 | 5.3 | 0.9 | 20% |
| 16 | CASTLE-10/25 | ABC | 2.9 | 3.6 | 0.7 | 24% |
| 17 | Cougar Town-10/27 | ABC | 3.3 | 4.0 | 0.7 | 21% |
| 18 | BROTHERS & SISTERS-10/31 | ABC | 2.3 | 3.0 | 0.7 | 30% |
| 19 | How I Met Your Mother-10/25 | CBS | 3.2 | 3.9 | 0.7 | 22% |
| 20 | NCIS: LOS ANGELES-10/26 | CBS | 3.4 | 4.1 | 0.7 | 21% |
| 21 | COMMUNITY-10/28 | NBC | 2.4 | 3.0 | 0.6 | 25% |
| 22 | Undercover Boss-10/31 | CBS | 3.0 | 3.6 | 0.6 | 20% |
| 23 | CSI: MIAMI-10/31 | CBS | 2.6 | 3.2 | 0.6 | 23% |
| 24 | CSI: NY-10/29 | CBS | 1.8 | 2.4 | 0.6 | 33% |
| 25 | Blue Bloods-10/29 | CBS | 1.8 | 2.4 | 0.6 | 33% |
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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (October 25-31):
| Rank | Programs | Net | 18-49 Live+SD (rating) | 18-49 Live+7 (rating) | Post Airdate 18-49 Rating Absolute Increase From DVR Viewing | Post Airdate 18-49 Rating % Increase from DVR Viewing |
| 1 | EVENT-10/25 | NBC | 2.0 | 2.9 | 0.9 | 45% |
| 2 | PARENTHOOD-10/26 | NBC | 2.0 | 2.9 | 0.9 | 45% |
| 3 | CHASE-10/25 | NBC | 1.3 | 1.8 | 0.5 | 38% |
| 4 | Private Practice-10/28 | ABC | 2.7 | 3.7 | 1.0 | 37% |
| 5 | SUPERNATURAL-10/29 | CW | 1.1 | 1.5 | 0.4 | 36% |
| 6 | Grey'S ANATOMY-10/28 | ABC | 3.9 | 5.3 | 1.4 | 36% |
| 7 | Smallville-10/29 | CW | 1.2 | 1.6 | 0.4 | 33% |
| 8 | CSI: NY-10/29 | CBS | 1.8 | 2.4 | 0.6 | 33% |
| 9 | Blue Bloods-10/29 | CBS | 1.8 | 2.4 | 0.6 | 33% |
| 10 | Hawaii Five-0-10/25 | CBS | 2.8 | 3.7 | 0.9 | 32% |
| 11 | Desperate Housewives-10/31 | ABC | 3.5 | 4.6 | 1.1 | 31% |
| 12 | Mentalist, THE-10/28 | CBS | 3.2 | 4.2 | 1.0 | 31% |
| 13 | Lie To Me-10/25 | FOX | 1.6 | 2.1 | 0.5 | 31% |
| 14 | BROTHERS & SISTERS-10/31 | ABC | 2.3 | 3.0 | 0.7 | 30% |
| 15 | OFFICE-10/28 | NBC | 4.0 | 5.2 | 1.2 | 30% |
| 16 | 90210-10/25 | CW | 1.0 | 1.3 | 0.3 | 30% |
| 17 | Gossip Girl-MON-10/25 | CW | 1.0 | 1.3 | 0.3 | 30% |
| 18 | MEDIUM-10/29 | CBS | 1.4 | 1.8 | 0.4 | 29% |
| 19 | Good Guys-10/29 | FOX | 0.7 | 0.9 | 0.2 | 29% |
| 20 | Big Bang Theory, THE-10/28 | CBS | 4.2 | 5.4 | 1.2 | 29% |
| 21 | Whole Truth, THE-10/27 | ABC | 1.1 | 1.4 | 0.3 | 27% |
| 22 | Modern Family-10/27 | ABC | 5.2 | 6.6 | 1.4 | 27% |
| 23 | Criminal Minds-10/27 | CBS | 3.4 | 4.3 | 0.9 | 26% |
| 24 | CSI-10/28 | CBS | 3.4 | 4.3 | 0.9 | 26% |
| 25 | COMMUNITY-10/28 | NBC | 2.4 | 3.0 | 0.6 | 25% |
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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (October 25-31):
| Rank | Programs | Net | Viewership Live+SD (000) | Viewership Live+7 (000) | Post Airdate Absolute Viewership Increase From DVR Viewing (000) | Post Airdate % Viewership Increase from DVR Viewing |
| 1 | MODERN FAMILY-10/27 | ABC | 13,192 | 16,285 | 3,093 | 23% |
| 2 | Grey'S ANATOMY-10/28 | ABC | 10,801 | 13,831 | 3,030 | 28% |
| 3 | Hawaii Five-0-10/25 | CBS | 10,234 | 13,137 | 2,903 | 28% |
| 4 | Mentalist, THE-10/28 | CBS | 14,770 | 17,673 | 2,903 | 20% |
| 5 | GLEE-10/26 | FOX | 11,709 | 14,147 | 2,438 | 21% |
| 6 | CASTLE-10/25 | ABC | 11,344 | 13,653 | 2,309 | 20% |
| 7 | Criminal Minds-10/27 | CBS | 13,836 | 16,145 | 2,309 | 17% |
| 8 | Blue Bloods-10/29 | CBS | 11,630 | 13,856 | 2,226 | 19% |
| 9 | NCIS-10/26 | CBS | 20,191 | 22,371 | 2,180 | 11% |
| 10 | CSI-10/28 | CBS | 14,286 | 16,460 | 2,174 | 15% |
| 11 | Desperate Housewives-10/31 | ABC | 11,099 | 13,254 | 2,155 | 19% |
| 12 | Big Bang Theory, THE-10/28 | CBS | 13,063 | 15,183 | 2,120 | 16% |
| 13 | Good Wife, THE-10/26 | CBS | 12,584 | 14,691 | 2,107 | 17% |
| 14 | Private Practice-10/28 | ABC | 7,694 | 9,752 | 2,058 | 27% |
| 15 | Two and a Half Men-10/25 | CBS | 13,783 | 15,836 | 2,053 | 15% |
| 16 | NCIS: LOS ANGELES-10/26 | CBS | 15,916 | 17,882 | 1,966 | 12% |
| 17 | OFFICE-10/28 | NBC | 8,090 | 10,020 | 1,930 | 24% |
| 18 | EVENT-10/25 | NBC | 6,013 | 7,936 | 1,923 | 32% |
| 19 | PARENTHOOD-10/26 | NBC | 4,922 | 6,815 | 1,893 | 38% |
| 20 | CSI: MIAMI-10/31 | CBS | 9,671 | 11,479 | 1,808 | 19% |
| 21 | Defenders, THE-10/27 | CBS | 9,822 | 11,515 | 1,693 | 17% |
| 22 | BROTHERS & SISTERS-10/31 | ABC | 8,154 | 9,774 | 1,620 | 20% |
| 23 | CSI: NY-10/29 | CBS | 10,451 | 12,053 | 1,602 | 15% |
| 24 | Lie To Me-10/25 | FOX | 4,270 | 5,724 | 1,454 | 34% |
| 25 | MIKE & Molly-10/25 | CBS | 10,843 | 12,280 | 1,437 | 13% |
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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.
