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Live+7 DVR Ratings: Grey's Anatomy, The Event, Parenthood, Modern Family Top Week's Rankings

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November 15th, 2010

The sixth week of the broadcast season (October 25-31) saw Grey's Anatomy, Parenthood, The Event and Modern Family top our different rankings for additions between Same Day (until 3am after the airdate) and Live+7 Day DVR viewing.

Grey's Anatomy and Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.4 adults 18-49 ratings points to their Live+Same Day adults 18-49 ratings.

The Event and Parenthood together topped the % adults 18-49 ratings increase from DVR viewing, each adding 45% to their Live+Same Day adults 18-49 ratings.

Modern Family topped the absolute average viewership gained from DVR viewing, adding 3.09 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

These Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.

Unfortunately, the Jedi Mind Tricks still work on some people.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (October 25-31):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 GREY'S ANATOMY-10/28 ABC 3.9 5.3 1.4 36%
2 Modern Family-10/27 ABC 5.2 6.6 1.4 27%
3 Big Bang Theory, THE-10/28 CBS 4.2 5.4 1.2 29%
4 OFFICE-10/28 NBC 4.0 5.2 1.2 30%
5 Glee-10/26 FOX 4.9 6.1 1.2 24%
6 Desperate Housewives-10/31 ABC 3.5 4.6 1.1 31%
7 Mentalist, THE-10/28 CBS 3.2 4.2 1.0 31%
8 Private Practice-10/28 ABC 2.7 3.7 1.0 37%
9 Hawaii Five-0-10/25 CBS 2.8 3.7 0.9 32%
10 NCIS-10/26 CBS 4.1 5.0 0.9 22%
11 EVENT-10/25 NBC 2.0 2.9 0.9 45%
12 PARENTHOOD-10/26 NBC 2.0 2.9 0.9 45%
13 Criminal Minds-10/27 CBS 3.4 4.3 0.9 26%
14 CSI-10/28 CBS 3.4 4.3 0.9 26%
15 Two and a Half Men-10/25 CBS 4.4 5.3 0.9 20%
16 Castle-10/25 ABC 2.9 3.6 0.7 24%
17 Cougar Town-10/27 ABC 3.3 4.0 0.7 21%
18 BROTHERS & SISTERS-10/31 ABC 2.3 3.0 0.7 30%
19 How I Met Your Mother-10/25 CBS 3.2 3.9 0.7 22%
20 NCIS: LOS ANGELES-10/26 CBS 3.4 4.1 0.7 21%
21 COMMUNITY-10/28 NBC 2.4 3.0 0.6 25%
22 Undercover Boss-10/31 CBS 3.0 3.6 0.6 20%
23 CSI: MIAMI-10/31 CBS 2.6 3.2 0.6 23%
24 CSI: NY-10/29 CBS 1.8 2.4 0.6 33%
25 Blue Bloods-10/29 CBS 1.8 2.4 0.6 33%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (October 25-31):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 EVENT-10/25 NBC 2.0 2.9 0.9 45%
2 PARENTHOOD-10/26 NBC 2.0 2.9 0.9 45%
3 CHASE-10/25 NBC 1.3 1.8 0.5 38%
4 Private Practice-10/28 ABC 2.7 3.7 1.0 37%
5 Supernatural-10/29 CW 1.1 1.5 0.4 36%
6 GREY'S ANATOMY-10/28 ABC 3.9 5.3 1.4 36%
7 Smallville-10/29 CW 1.2 1.6 0.4 33%
8 CSI: NY-10/29 CBS 1.8 2.4 0.6 33%
9 Blue Bloods-10/29 CBS 1.8 2.4 0.6 33%
10 Hawaii Five-0-10/25 CBS 2.8 3.7 0.9 32%
11 Desperate Housewives-10/31 ABC 3.5 4.6 1.1 31%
12 Mentalist, THE-10/28 CBS 3.2 4.2 1.0 31%
13 Lie To Me-10/25 FOX 1.6 2.1 0.5 31%
14 BROTHERS & SISTERS-10/31 ABC 2.3 3.0 0.7 30%
15 OFFICE-10/28 NBC 4.0 5.2 1.2 30%
16 90210-10/25 CW 1.0 1.3 0.3 30%
17 Gossip Girl-MON-10/25 CW 1.0 1.3 0.3 30%
18 MEDIUM-10/29 CBS 1.4 1.8 0.4 29%
19 Good Guys-10/29 FOX 0.7 0.9 0.2 29%
20 Big Bang Theory, THE-10/28 CBS 4.2 5.4 1.2 29%
21 Whole Truth, THE-10/27 ABC 1.1 1.4 0.3 27%
22 MODERN FAMILY-10/27 ABC 5.2 6.6 1.4 27%
23 Criminal Minds-10/27 CBS 3.4 4.3 0.9 26%
24 CSI-10/28 CBS 3.4 4.3 0.9 26%
25 COMMUNITY-10/28 NBC 2.4 3.0 0.6 25%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (October 25-31):

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-10/27 ABC 13,192 16,285 3,093 23%
2 GREY'S ANATOMY-10/28 ABC 10,801 13,831 3,030 28%
3 Hawaii Five-0-10/25 CBS 10,234 13,137 2,903 28%
4 Mentalist, THE-10/28 CBS 14,770 17,673 2,903 20%
5 Glee-10/26 FOX 11,709 14,147 2,438 21%
6 Castle-10/25 ABC 11,344 13,653 2,309 20%
7 Criminal Minds-10/27 CBS 13,836 16,145 2,309 17%
8 Blue Bloods-10/29 CBS 11,630 13,856 2,226 19%
9 NCIS-10/26 CBS 20,191 22,371 2,180 11%
10 CSI-10/28 CBS 14,286 16,460 2,174 15%
11 Desperate Housewives-10/31 ABC 11,099 13,254 2,155 19%
12 Big Bang Theory, THE-10/28 CBS 13,063 15,183 2,120 16%
13 Good Wife, THE-10/26 CBS 12,584 14,691 2,107 17%
14 Private Practice-10/28 ABC 7,694 9,752 2,058 27%
15 Two and a Half Men-10/25 CBS 13,783 15,836 2,053 15%
16 NCIS: LOS ANGELES-10/26 CBS 15,916 17,882 1,966 12%
17 OFFICE-10/28 NBC 8,090 10,020 1,930 24%
18 EVENT-10/25 NBC 6,013 7,936 1,923 32%
19 PARENTHOOD-10/26 NBC 4,922 6,815 1,893 38%
20 CSI: MIAMI-10/31 CBS 9,671 11,479 1,808 19%
21 DEFENDERS, THE-10/27 CBS 9,822 11,515 1,693 17%
22 BROTHERS & SISTERS-10/31 ABC 8,154 9,774 1,620 20%
23 CSI: NY-10/29 CBS 10,451 12,053 1,602 15%
24 Lie To Me-10/25 FOX 4,270 5,724 1,454 34%
25 MIKE & MOLLY-10/25 CBS 10,843 12,280 1,437 13%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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