NBC DVR Notes Though First Six Weeks of the Season

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via NBC press notes (note, these are season averages through October 31, and not just for the week ending October 31):

Adults 18-49

In jumps from L+SD to L+7 through the first five weeks of the season, NBC highlights include:

  • “Parenthood” is the #1 series in terms of percentage increase from L+SD to L+7 (+42% in adults 18-49, to a 2.96 rating from a 2.08).
  • “The Event” is delivering the #1 percentage increase among new shows (+35%, to 3.47 from 2.57) and is the #4 series overall.
  • “Outsourced” is generating the #1 percentage increase among new half-hour comedies (+21%, 3.34 vs. 2.75).
  • “The Office” is earning the #1 percentage increases among half-hour comedies (+31%, 4.96 vs. 3.79) and “30 Rock” (+27%, 3.20 vs. 2.52) and “Community” (+26%, 2.61 vs. 2.07) and are #3 and #4.
  • “Apprentice” is tied for the #1 percentage increase among unscripted shows (+27%, 1.68 vs. 1.32) with “America’s Next Top Model” (+27%, 1.67 vs. 1.32).
  • Other shows getting sizable bumps in L+7 versus L+SD in adults 18-49 are “SVU” (+27%), “Chase” (+26%), “Chuck” (+26%) and “Law & Order: LA” (+20%).

Total Viewers

In jumps from L+SD to L+7 through the first five weeks of the season, NBC highlights include:

  • “Parenthood” is the #1 series in terms of percentage increase from L+SD to L+7 (+38% in persons 2+, to a 7.0 million from a 5.1 million).
  • “The Event” is delivering the #1 percentage increase among new shows (+28%, to 9.9 million from 7.8 million) and is the #5 series overall.
  • “Outsourced” is generating the #1 percentage increase among new half-hour comedies (+20%, 7.0 million vs. 5.8 million).
  • “The Office” is earning the #1 percentage increases among half-hour comedies (+26%, 9.5 million vs. 7.5 million) and “30 Rock” (+20%, 6.8 million vs. 5.7 million), “Outsourced” (+20%, 7.0 million vs. 5.8 million) and “Community” (+18%, 5.6 million vs. 4.8 million) and are #3, #4 and tied for #5.
  • “Apprentice” is scoring the #1 percentage increase among unscripted shows (+23%, 4.6 million vs. 3.7 million).
  • Other shows getting sizable bumps in L+7 versus L+SD in total viewers are “Chase” (+24%), “Chuck” (+20%), “SVU” (+18%) and “Law & Order: LA” (+14%).
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