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TV Ratings Sunday: NBC Wins with Football; Football Fuels Fox; 'Desperate Housewives' Drops

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November 15th, 2010

Scoreboard NBC FOX ABC CBS Uni
Adults 18-49: Rating/Share 5.9/15 4.5/11 2.5/6 2.4/6 1.3/4
Adults 18-34: Rating/Share 4.9/14 4.5/12 1.8/5 1.7/5 1.2/3
Total Viewers (million) 15.632 10.991 9.047 10.853 3.300

Due to the nature of live sports programming the ratings for NBC (NFL Football)  and Fox (NFL overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

As usual, NBC won Sunday night in both adults 18-49 and total viewers with Sunday Night Football.  Fueled by approximately 50 minutes of of NFL overrun, Fox was in second place with both adults 18-49 and total viewers, The Simpsons and Cleveland Show were up versus last week, but Family Guy and American Dad were lower.

Over on ABC, Desperate Housewives dropped 10% from last week's finals to a 3.7 rating with adults 18-49, but Brothers & Sisters was flat with a 2.5 adults 18-49 rating.

With Fox having the late afternoon national NFL game this week, CBS shows were down across the board from last week. Last week CSI: Miami was preempted, but it dropped 8% versus its last original two weeks ago to to a series low 2.4 rating with adults 18-49.  Earlier in the night, Undercover Boss was down 7% to a series low 2.7 rating with adults 18-49.

Whether CBS has the national late afternoon NFL game matters a lot for 60 Minutes. Without it, it was down 45% with adults 18-49 vs. last week.

Broadcast primetime ratings for Sunday, November 14, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 FOX NFL Overrun 7.9/22 21.95
NBC Football Night In America 3.0/8 8.57
CBS 60 Minutes 1.8/5 12.10
ABC America's Funniest Home Videos 1.6/5 7.22
7:30 FOX NFL Overrun/The OT 6.1/16 15.94
8:00 NBC Football Night In America/Sunday Night Football 6.6/16 18.09
FOX The Simpsons 3.9/10 8.97
CBS Amazing Race 2.7/7 10.54
ABC Extreme Makeover: Home Edition 2.2/5 8.51
8:30 FOX Cleveland Show 3.1/7 6.72
9:00 NBC Sunday Night Football: Patriots at Steelers 7.4/17 19.50
ABC Desperate Housewives 3.7/9 11.78
FOX Family Guy 3.3/8 7.00
CBS Undercover Boss 2.7/6 10.34
9:30 FOX American Dad 2.6/6 5.38
10:00 NBC Sunday Night Football: Patriots at Steelers 7.0/18 17.56
ABC Brothers & Sisters 2.5/7 8.69
CBS CSI: Miami 2.4/6 10.44

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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