End of Daylight Saving Time Boosts 'Nightly News with Brian Williams'

Categories: Evening News TV Ratings,Network TV Press Releases

Written By

November 16th, 2010

The end of Daylight Saving Time isn't mentioned anywhere in the release below, but its impact in improving evening news ratings is an annual event.

via press release:

"NIGHTLY NEWS" SCORES HUGE NUMBERS FOR WEEK ENDING NOV. 14
FOR WEEK ENDING NOVEMBER 14, 2010, “NIGHTLY NEWS WITH BRIAN WILLIAMS” SCORES HIGHEST VIEWER DELIVERY AND ADVANTAGE OVER ABC SINCE THE WEEK OF FEBRUARY 22, 2010; BIGGEST LEAD OVER CBS SINCE WEEK OF MARCH 1, 2010

NBC NEWSCAST SEES OVER 9.4 MILLION VIEWERS; 1.5 MILLION MORE VIEWERS THAN ABC, 3.0 MILLION MORE VIEWERS THAN CBS

WITH OVER 10 MILLION TOTAL VIEWERS ON MONDAY NIGHT, “NIGHTLY” TOPS “WORLD NEWS” BY OVER 2.3 MILLION VIEWERS; BIGGEST SINGLE DAY DELIVERY SINCE MARCH 1, 2010

NEW YORK – November 16, 2010 – More than 9.4 million Americans tuned in to “NBC Nightly News With Brian Williams” for the week ending Nov. 14th, giving the newscast its highest viewer delivery and advantage over ABC since the week of February 22, 2010, and biggest lead over CBS since week of March 1, 2010, according to Nielsen Media Research data. "Nightly" crushed the competition, seeing +1,599,000 more than ABC "World News,’" 7.882 million and +3.081 million more than CBS "Evening News’” 6.400 million.  On Monday’s newscast, “Nightly” saw over 10 million viewers, topping “World News” by an astounding +2,317,000 viewers— its biggest single day delivery since March 1, 2010 and best advantage since February 26, 2010.

Last week,” Nightly News” covered stories such as President Obama’s trip to Asia, the “mystery missile” off the coast of southern California, the stranded Carnival cruise ship, midterm election follow-up, and featured its popular “Back to Basics” series. On Monday’s newscast, “Nightly” also promoted NBC News’ exclusive primetime interview with former President George W. Bush.

“Nightly” has won for 61 consecutive weeks, and in 108 of the past 109 weeks in total viewers. Season-to-date, “Nightly” leads “World News” by +907,000 total viewers.  Compared to last week, “Nightly” was up in homes (+9%) and total viewers (+9%, or +808,000) and had the largest total viewer growth week-to-week among the evening news broadcasts. “Nightly” was also the only evening news program to post any audience gain versus the same week last season. Versus the fourth quarter 2010 average, “Nightly” showed the largest increase in homes (+19%) and total viewers (+20% or +1,563,000).

For the week, “Nightly” also led in the key demo adults 25-54, having its best A25-54 rating since the week of March 8, 2010. “Nightly” delivered a 2.2 rating A25-54, ahead of “World News’” 1.8 and “Evening News’” 1.6. With 2.752 million A25-54 (000) viewers last week, “Nightly” beat “World News” by +565,000 viewers, the best advantage since the week of August 30, 2010. This is the 103rd consecutive week “Nightly” has topped “World News” in A25-54 (000). Season-to-date, “Nightly” leads “World News” by +356,000 A25-54 viewers. Versus the fourth quarter 2010 average, “Nightly” posted double-digit growth in rating W/M/A25-54 (+25%/+19%/+22%).

As the number one network broadcast last week, “Nightly” delivered a 6.2/12 Household rating, with “World News” in second place with a 5.3/10, and “Evening News” in third with a 4.2/8.

On its digital platforms, "NBC Nightly News with Brian Williams" continued its strong performance with more than 4.2 million online streams for the week ending November 13, 2010.

Bob Epstein is the executive producer of "NBC Nightly News with Brian Williams." Aurelia Grayson is the senior broadcast producer. For more news and information about "Nightly News," go to www.nightly.msnbc.com.

 
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