Hulu has officially launched its premium Hulu Plus service and cut the price by $2/mo. to $7.99/mo. Hulu alerted the relative few of us in the paid preview by e-mail (included below) this morning.
As long as there is a free Hulu service on the web, no matter how low it cuts the price for the premium service, I predict Hulu Plus is going to struggle mightily to acquire new subscribers.
Thanks for being a subscriber to Hulu Plus during our preview. We've been hard at work refining our existing applications, expanding the device coverage, and extending our content lineup. We're excited to announce that today, Hulu Plus is officially launching out of preview to anyone in the U.S. for just $7.99/month.
Since we're now offering Hulu Plus at a lower price than during the preview, your subscription fee has been lowered to $7.99/month, and on your next billing cycle, we'll also automatically credit your account with $2 for each month you've been a subscriber. In addition, we're now offering a 1-week free trial for all new subscribers, so we'll be issuing you an additional $2 credit since the free trial wasn't in place during the preview.
We'd also like to offer you the chance to earn more free time on Hulu Plus by helping us spread the word about the service. For each friend who uses your referral to join Hulu Plus, we'll give you two additional weeks for free, up to 20 weeks total. Each of your referrals will also receive two weeks free on their first month's subscription. For more details on the program and to invite your friends, please visit http://www.hulu.com/profile/referrals.
Since the Hulu Plus preview began, we've added more TV shows and extended our device coverage. To see which shows are now available on Hulu Plus, please visit http://www.hulu.com/plus/content, and to see the most up-to-date list of supported TVs, Blu-ray players, set-top boxes, mobile phones, and tablets visit http://www.hulu.com/plus/devices.
Thanks for supporting us during the Hulu Plus preview. We look forward to continuing to work on your behalf in the months and years to come.
The Hulu Team