I know what you're thinking: what is this 'What the &#@^!'? I've never heard of it! Ok, so it's really called, but most people have no idea what that is either.
FX is so far unwilling to change the name of for the last episodes, so I figured I'd just change it myself and promote it. FX seems unlikely to send a cease and desist notice. To recap: naming it probably makes sense to most people who have watched the show, but calling it and then going with a mad dog ad campaign probably doesn't make sense for the roughly 290 million people in the US who have never seen it.
Is it the greatest show ever? No. But I lump it in with the likes of Better Off Ted where the numbers seem way low for the quality of the content. I'm not saying its a show that should expectstyle viewers or even numbers. But more than a 0.2 adults 18-49 had to seem like a reasonable expectation.
We're constantly promoting TV I don't actually watch, so I figured I might as well give a shout out to something I do watch while it's still around to shout about.
What the &#@^! Wednesdays at 10p ET on FX!