Led by ‘General Hospital,’ ABC is Daytime’s No. 1 Network Among Women 18-49

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via press release:

Fringe Ratings Report: ABC Daytime Programming – Week of Nov. 8-14, 2010

ABC is Daytime’s No. 1 Network Among Women 18-49

“General Hospital,” “The View” and “One Life to Live” Rank

Among Daytime’s Top 5 Programs in Women 18-49

“The View” Hits a 15-Week High in Total Viewers, 14-Week High Among

Women 18-34 and Women 25-54, and 6-Week High Among Women 18-49

“One Life to Live” Delivers its Largest Margin of Victory Over CBS’ “The Talk,” Surpassing the Time Period Competitor by 27% Among Women 18-34,

by 40% Among Women 18-49 and by 50% Among Women 25-54

ABC Daytime

  • ABC ranked as daytime’s No. 1 network among Women 18-49 (1.1 rating/707,000 – tied)
  • Among Women 18-49, “General Hospital” (No. 2 – 1.3 rating/848,000), “The View” (No. 3 – 1.2 rating/765,000) and “One Life to Live” (No. 5T – 1.0 rating/679,000) ranked among Daytime’s Top 5 programs.
  • This week stood as “The View’s” most-watched week in 15 weeks among Total Viewers (3.66 million), in 14 weeks among Women 18-34 (267,000) and Women 25-54 (999,000) and in 6 weeks among Women 18-49 (765,000) – since weeks of 7/26/10, 8/2/10 and 9/27/10, respectively.
  • At 2 o’clock, “One Life to Live” defeated “The Talk” by its largest percent margin to date: By 27% among Women 18-34 (229,000 vs. 181,000), by 40% among Women 18-49 (679,000 vs. 485,000) and by 50% among Women 25-54 (882,000 vs. 587,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of November 8, 2010:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS    3.55 million        No. 1T NBC   1.1/721,000

No. 2 ABC    2.71 million        No. 1T ABC   1.1/707,000

No. 3 NBC    2.50 million        No. 3 CBS    1.0/658,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless   CBS             1.7/1.10 million

General Hospital           ABC             1.3/848,000

The View                   ABC             1.2/765,000

Days of Our Lives               NBC             1.1/721,000

One Life to Live           ABC             1.0/679,000

Bold and the Beautiful     CBS             1.0/647,000

Source: NTI, Live + Same Day:  Week of 11/8/10. “The Talk” to date: 10/18-11/12/10. “As the World Turns” year-ago: 10/19-11/13/09. All ranks/ties based on rating unless otherwise noted.

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