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TV Ratings Wednesday: 'Modern Family,' Down, but Tops ; 'Human Target' Returns Weakly; Defenders, Law & Orders Rise

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November 18th, 2010

Scoreboard CBS ABC FOX NBC Uni CW
Adults 18-49: rating/Share 3.0/9 2.6/8 2.2/6 1.9/5 1.6/5 1.0/3
Adults 18-34: Rating/Share 2.0/6 2.2/7 1.8/6 1.4/4 1.7/5 1.1/3
Total Viewers (million) 11.890 7.277 6.245 7.390 3.883 2.28

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CBS won the night both with adults 18-49 and total viewers.  Modern Family returned down 0.1 from its last original two weeks ago to a 4.7 adults 18-49 rating.  Human Target returned below a 2.0, with a 1.8 adults 18-49 rating that will put it into the discussion with Fringe and Lie To Me about which shows won't be back.  Not sure it's much of a silver lining, but Human Target was actually up a tenth from its Wednesday 8pm season finale last April.

The Defenders and Law & Order: SVU were both up 0.1 with adults 18-49 vs. last week.  Law & Order: Los Angeles was up 0.2, to a 1.9 rating, tying with The Defenders.

CBS rebounded a bit versus last week (when its lineup aired against the CMA Awards on ABC rather than the comedies) with Survivor up 9% versus last week's season low, to a 3.5 rating with adults 18-49.  Criminal Minds was up 19% to a 3.7 rating,

Other than Cougar Town, which was flat, ABC's comedy lineup was all down slightly versus their last originals with The Middle down 3%, Better With You down 8% and Modern Family down 2% with adults 18-49.  People Magazine's: Sexiest Man Alive scored a 1.5 rating with adults 18-49.

The "Royal Love Story" Dateline special out-performed Undercovers by 33% (1.6 vs. 1.2) with adults 18-49.

Hell's Kitchen scored a 2.6 adults 18-49 rating, which was even with last week (last week it was a two hour average).

Hellcats was up a bit in viewers, but flat with CW's target women 18-34 demo with a 1.7 rating.  CW still has something to cheer about, last week's W18-34 numbers for Hellcats were its best in 5 weeks.  Better to be flat than down...

Late-night results are below the primetime data.

Overnight ratings for Wednesday, November 17, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Survivor: Nicaragua 3.5/10 12.01
ABC The Middle 2.8/9 9.19
FOX Human Target (Premiere) 1.8/5 6.62
NBC Dateline: William & Kate: A Royal Love Story 1.6/5 6.70
CW America's Next Top Model 1.1/3 2.50
8:30 ABC Better With You 2.3/7 7.03
9:00 ABC Modern Family 4.7/13 12.00
CBS Criminal Minds 3.7/10 14.29
FOX Hells Kitchen 2.6/7 5.87
NBC Law & Order: Special Victims Unit 2.1/6 7.63
CW Hellcats 0.9/2 2.06
9:30 ABC Cougar Town 3.0/8 7.13
10:00 CBS The Defenders 1.9/6 9.37
NBC Law & Order: Los Angeles 1.9/6 7.84
ABC 25 Years of Sexy: People's Sexiest Man Alive 1.5/5 4.16

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Via NBC press note:

In Late-Night Metered Markets Wednesday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.3/8; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.5/5.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.8/3; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.6/4.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/6 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late Night" (0.7/5 in 18-49) topped "Late Late Show" (0.4/3).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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