Live+7 DVR Ratings: Modern Family, Grey’s Anatomy, Outlaw, Fringe, Hawaii Five-0 Top Week’s Rankings

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The seventh week of the broadcast season (November 1-7) saw Modern FamilyGrey’s Anatomy, Outlaw, Fringe and Hawaii Five-0 top our different rankings for additions between Same Day (until 3am after the airdate) and Live+7 Day DVR viewing.

Note that Tuesday of the week covered by these ratings was election night, and many shows were either pre-empted or in repeats.

Grey’s Anatomy and Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.3 adults 18-49 ratings points to their Live+Same Day adults 18-49 ratings.

The now cancelled Outlaw topped the % adults 18-49 ratings increase from DVR viewing, adding 50% to its Live+Same Day adults 18-49 ratings. Among shows not yet cancelled, Fringe added 44% to its Live+Same Day adults 18-49 ratings.

Hawaii Five-0 topped the absolute average viewership gained from DVR viewing, adding 3.23 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

These Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn’t already know from the Live + Same Day ratings we had more than two weeks ago. If you’d like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.

Unfortunately, the Jedi Mind Tricks still work on some people.

To see the previous most DVR’d TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows (November 1-7):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 MODERN FAMILY-11/03 ABC 4.8 6.1 1.3 27%
2 GREY’S ANATOMY-11/04 ABC 4.4 5.7 1.3 30%
3 OFFICE-11/04 NBC 3.8 4.9 1.1 29%
4 HAWAII FIVE-0-11/01 CBS 3.0 4.1 1.1 37%
5 PRIVATE PRACTICE-11/04 ABC 3.9 4.9 1.0 26%
6 BIG BANG THEORY, THE-11/04 CBS 4.7 5.7 1.0 21%
7 CSI-11/04 CBS 3.3 4.3 1.0 30%
8 DESPERATE HOUSEWIVES-11/07 ABC 4.1 5.0 0.9 22%
9 CASTLE-11/01 ABC 2.7 3.6 0.9 33%
10 CRIMINAL MINDS-11/03 CBS 3.9 4.8 0.9 23%
11 MENTALIST, THE-11/04 CBS 3.0 3.9 0.9 30%
12 FRINGE-11/04 FOX 1.8 2.6 0.8 44%
13 HOW I MET YOUR MOTHER-11/01 CBS 3.7 4.5 0.8 22%
14 BONES-11/04 FOX 2.5 3.3 0.8 32%
15 FAMILY GUY-11/07 FOX 3.8 4.6 0.8 21%
16 TWO AND A HALF MEN-11/01 CBS 4.7 5.4 0.7 15%
17 SURVIVOR: NICARAGUA-11/03 CBS 3.7 4.4 0.7 19%
18 COUGAR TOWN-11/03 ABC 3.0 3.7 0.7 23%
19 BROTHERS & SISTERS-11/07 ABC 2.5 3.2 0.7 28%
20 LAW AND ORDER:SVU-11/03 NBC 2.2 2.9 0.7 32%
21 30 ROCK-11/04 NBC 2.4 3.0 0.6 25%
22 CSI: NY-11/05 CBS 2.0 2.6 0.6 30%
23 BLUE BLOODS-11/05 CBS 1.8 2.4 0.6 33%
24 OUTSOURCED-11/04 NBC 2.7 3.3 0.6 22%
25 RULES OF ENGAGEMENT-11/01 CBS 3.4 3.9 0.5 15%


The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (November 1-7):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 OUTLAW-SAT-11/06 NBC 0.4 0.6 0.2 50%
2 FRINGE-11/04 FOX 1.8 2.6 0.8 44%
3 HAWAII FIVE-0-11/01 CBS 3.0 4.1 1.1 37%
4 SMALLVILLE-11/05 CW 1.1 1.5 0.4 36%
5 SUPERNATURAL-11/05 CW 1.1 1.5 0.4 36%
6 MEDIUM-11/05 CBS 1.5 2.0 0.5 33%
7 CASTLE-11/01 ABC 2.7 3.6 0.9 33%
8 BLUE BLOODS-11/05 CBS 1.8 2.4 0.6 33%
9 BONES-11/04 FOX 2.5 3.3 0.8 32%
10 LAW AND ORDER:SVU-11/03 NBC 2.2 2.9 0.7 32%
11 VAMPIRE DIARIES-11/04 CW 1.6 2.1 0.5 31%
12 AMERICA’S TOP MODEL-9-11/03 CW 1.3 1.7 0.4 31%
13 CSI-11/04 CBS 3.3 4.3 1.0 30%
14 CSI: NY-11/05 CBS 2.0 2.6 0.6 30%
15 90210-11/01 CW 1.0 1.3 0.3 30%
16 GOSSIP GIRL-MON-11/01 CW 1.0 1.3 0.3 30%
17 MENTALIST, THE-11/04 CBS 3.0 3.9 0.9 30%
18 GREY’S ANATOMY-11/04 ABC 4.4 5.7 1.3 30%
19 OFFICE-11/04 NBC 3.8 4.9 1.1 29%
20 APPRENTICE 10-11/04 NBC 1.4 1.8 0.4 29%
21 LIFE UNEXPECTED-11/02 CW 0.7 0.9 0.2 29%
22 BROTHERS & SISTERS-11/07 ABC 2.5 3.2 0.7 28%
23 MODERN FAMILY-11/03 ABC 4.8 6.1 1.3 27%
24 LAW & ORDER:LA-11/03 NBC 1.9 2.4 0.5 26%
25 COMMUNITY-11/04 NBC 1.9 2.4 0.5 26%


The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (November 1-7):

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 HAWAII FIVE-0-11/01 CBS 10,884 14,114 3,230 30%
2 MODERN FAMILY-11/03 ABC 12,260 15,203 2,943 24%
3 MENTALIST, THE-11/04 CBS 14,465 17,313 2,848 20%
4 CASTLE-11/01 ABC 11,329 14,056 2,727 24%
5 GREY’S ANATOMY-11/04 ABC 11,935 14,608 2,673 22%
6 CRIMINAL MINDS-11/03 CBS 14,592 17,054 2,462 17%
7 BLUE BLOODS-11/05 CBS 10,342 12,741 2,399 23%
8 CSI-11/04 CBS 14,016 16,328 2,312 16%
9 BIG BANG THEORY, THE-11/04 CBS 14,021 16,141 2,120 15%
10 PRIVATE PRACTICE-11/04 ABC 10,190 12,208 2,018 20%
11 DESPERATE HOUSEWIVES-11/07 ABC 12,735 14,730 1,995 16%
12 OFFICE-11/04 NBC 7,677 9,668 1,991 26%
13 DEFENDERS, THE-11/03 CBS 9,964 11,843 1,879 19%
14 TWO AND A HALF MEN-11/01 CBS 13,645 15,443 1,798 13%
15 BONES-11/04 FOX 9,274 11,068 1,794 19%
16 LAW AND ORDER:SVU-11/03 NBC 8,151 9,842 1,691 21%
17 FRINGE-11/04 FOX 4,808 6,480 1,672 35%
18 CSI: NY-11/05 CBS 10,592 12,123 1,531 14%
19 SURVIVOR: NICARAGUA-11/03 CBS 12,320 13,793 1,473 12%
20 BROTHERS & SISTERS-11/07 ABC 8,714 10,151 1,437 16%
21 MIKE & MOLLY-11/01 CBS 10,755 12,124 1,369 13%
22 HOW I MET YOUR MOTHER-11/01 CBS 8,889 10,254 1,365 15%
23 FAMILY GUY-11/07 FOX 8,002 9,338 1,336 17%
24 COUGAR TOWN-11/03 ABC 7,446 8,767 1,321 18%
25 LAW & ORDER:LA-11/03 NBC 7,868 9,098 1,230 16%

The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

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