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TV Ratings Sunday: Eagles Fly for NBC; American Music Awards Hits Lows

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November 22nd, 2010

Scoreboard NBC ABC CBS FOX Uni
Adults 18-49: rating/Share 6.6/16 3.7/9 3.4/8 2.5/6 1.6/4
Adults 18-34: Rating/Share 5.6/15 3.0/8 2.2/6 2.8/8 1.5/4
Total Viewers (million) 17.647 10.776 13.538 5.491 4.172

Due to the nature of live sports programming the ratings for NBC (NFL Football)  and CBS (NFL overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

An extra disclaimer: CBS had about 11 minutes of NFL overrun and even 11 minutes of "the Golden Boy" Tom Brady in a closely contested battle vs. Peyton Manning makes a big difference.   Though directionally you can get an idea of how CBS did last night, the numbers below are fairly useless as far as determining how particular shows did, particularly 60 Minutes.  Check back this afternoon for the final numbers.

Sunday Night Football scored its fourth best overnight rating ever, and that was more than enough to lead NBC to victory on Sunday night.

The American Music Awards averaged a 4.3 rating with adults 18-49 between 8p-11p, down 22% from 2009's 5.5 preliminary rating.  Though 2009 pulled the best 18-49 numbers since 2004, last night's ratings were also down vs.  2008's 5.1 rating with adults 18-49.  It was the American Music Awards lowest-rated telecast ever with adults 18-49.  Looking for the silver lining, ABC notes the increases versus last year with teens (+12%) and kids 2-11 (+19%). The Justin Bieber effect?

Without the national afternoon NFL game this week, or any of the ratings bonanza that is NFL overrun, Fox's 8p-9pm lineup took a hit with The Simpsons down 26% with adults 18-49 versus last week, and The Cleveland Show down 23%.   Family Guy was down  3% and American Dad was down 8%.

Broadcast primetime ratings for Sunday, November 21, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 CBS NFL Overrun/60 Minutes 4.6/13 19.49
NBC Football Night In America 3.5/10 9.87
FOX Cleveland Show (R) 2.0/6 5.39
ABC America's Funniest Home Videos 1.9/5 8.03
7:30 FOX The Simpsons (R) 1.9/5 4.46
8:00 NBC Football Night In America/Sunday Night Football 7.1/17 19.90
ABC 2010 American Music Awards 3.9/10 11.45
CBS 60 Minutes/Amazing Race 3.1/8 11.65
FOX The Simpsons 2.9/7 6.63
8:30 FOX Cleveland Show 2.4/6 5.04
9:00 NBC Sunday Night Football: Giants at Eagles 7.8/18 20.84
ABC 2010 American Music Awards 4.6/11 12.65
CBS Amazing Race/Undercover Boss 3.3/7 11.88
FOX Family Guy 3.3/7 6.59
9:30 FOX American Dad 2.3/5 4.83
10:00 NBC Sunday Night Football: Giants at Eagles 7.9/20 19.97
ABC 2010 American Music Awards 4.2/11 10.99
CBS Undercover Boss/CSI: Miami 2.4/6 11.12

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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