ABC Runs a Strong No. 2 for the November Sweep in Viewers and Young Adults, Ranking a Definitive No. 1 Among Adults 18-49 in the Non-Sports Averages

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

ABC Runs a Strong No. 2 for the November Sweep in Viewers and Young Adults, Ranking a Definitive No. 1 Among Adults 18-49 in the Non-Sports Averages

Net Airs 4 of the Top 10 TV Shows in November with Adults 18-49, Including

The No. 1 Scripted Show, the No. 1 Drama and the No. 1 Unscripted Series

ABC’s Wednesday Comedy Block Makes Big Gains November-to-November

November 2010 (25 of 28 Nights):

ABC stands as the No. 2 network in November 2010 among Total Viewers (9.6 million) and Adults 18-49 (2.7/8), pacing within 2-tenths of a rating point of tying CBS (2.9/8) for No. 1 on the latter measure.  In fact ABC and CBS are currently tied for the sweep in Adult 18-49 audience share.   The Net ranks No. 1 for the sweep across all key Women demographics: W18-34 (2.8/9), W18-49 (3.5/10) and W25-54 (4.3/11-tie).  In fact excluding sports to level the playing field for the boosts that the other nets gain from professional sports coverage (NFL games and overruns/World Series), ABC (2.9/8) ranks a definitive No. 1 for the 2010 November Sweep in Adults 18-49, outdelivering No. 2 CBS by 7% (2.7/8), No. 3 Fox by 32% (2.2/6) and No. 4 NBC by 61% (1.8/5).

  • Highest-Rated TV Series: ABC claims 4 of the Top 10 TV series during November 2010 in Adults 18-49, more than any other net, including the No. 1 scripted program (“Modern Family”), the No. 1 drama (“Grey’s Anatomy”) and the No. 1 unscripted series (“DWTS”): “Modern Family” – No. 2, “Grey’s Anatomy” – No. 5, “Desperate Housewives” – No. 8 and “DWTS” – No. 10. ABC’s “DWTS” is poised to finish as the most-watched show overall for the month, while “DWTS: The Results” ranks a strong No. 4.  In addition, ABC delivers 5 of the Top 6 TV series of the sweep with Women 18-49.

  • Growing Wednesday Night Comedy Block: During November, ABC’s Wednesday 8:00-10:00 p.m. comedy block is up by wide margins across the board over last year: Total Viewers +22%, AD18-34 +23%, AD18-49 +22%, Teens 12-17 +25% and Kids 2-11 +38%.
  • Biggest Individual Telecasts: The Network claims 6 of the Top 10 highest-rated entertainment telecasts for November in Adults 18-49.  Additionally, the Net has 3 of the Top 5 most-watched telecasts overall for the month, including the Top 3 entertainment broadcasts.
  • Year to Year ABC Series Gainers in November: In Total Viewers and /or Adults 18-49, a number of the ABC series experienced year-to-year growth in November: “DWTS” (+13%/+11%), “Castle” (+7%/+8%), “DWTS: The Results Show” (+8%/even), “The Middle” (+42%/+27%) and “Modern Family” (+36%/+33%).

Source: The Nielsen Company, 10/28-11/21/10.  Overall November Sweep averages and series rankings based on Most Current Program Ratings.  Telecast rankings and year-go-year comparisons (10/28-11/21/10 vs. 10/29-11/22/09), based on National Live + Same Day Program Ratings.

blog comments powered by Disqus