‘World News with Diane Sawyer’ Is Only Evening Newscast to Grow Total Viewing and Demo Audience
via press release:
“World News with Diane Sawyer” Is Only Evening Newscast to Grow
Total Viewing and Demo Audience Week to Week
With Diane Sawyer Reporting from China, “World News” Posts Best
Total Viewer and Demo Numbers Since March
ABC Closes Weekly Total Viewing and Demo Gaps with NBC
For the week of November 15, 2010, “ABC World News with Diane Sawyer” averaged 7.90 million Total Viewers and a 1.8 rating/7 share/2.26 million among Adults 25-54, according to Nielsen Media Research. Up over the prior week for the 2nd week in a row, “World News” hit season highs in both Total Viewers and Adults 25-54, turning in the program’s best numbers since in 8 months – since w/o 3/8/10 and w/o 3/1/10, respectively. In fact, “World News” stood as the only evening broadcast to post week-to-week increases in Total Viewers and Adults 25-54.
“World News” closed the gap with “NBC Nightly News” by 7% in Total Viewers and by 19% in Adults 25-54 compared to the previous week.
“World News” outperformed “CBS Evening News” by 1.77 million viewers (7.90 million vs. 6.13 million) and by 450,000 Adults 25-54 (2.26 million vs. 1.81 million), representing ABC’s largest margin over CBS in the key Adult 25-54 demo in over 5 months – since w/o 5/31/10.
Monday’s airing (11/15/10) of “World News,” featuring Diane Sawyer’s first night anchoring from China, drew the ABC program’s strongest broadcast in viewers (8.58 million) and Adults 25-54 (2.58 million) since March – since 3/8/10 and 3/1/10, respectively.
Last week Diane Sawyer anchored “World News” from Shanghai, China on Monday and Tuesday, and from Beijing on Wednesday. Throughout the week, Sawyer, along with David Muir and Clarissa Ward, explored the differences between China and the United States – two countries, two global economies, two powerful and very different cultures. In addition, Sharyn Alfonsi reported on the new controversial TSA screening procedures and Mike Boettcher reported on Afghanistan through the eyes of one young man in battle.
Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”
EVENING NEWS (Week of November 15, 2010)
|Total Viewers||Adults 25-54||Households|
Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 11/15/10 & 11/8/10