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TV Ratings Wednesday: 'Modern Family' & 'Cougar Town' Are Tops on Thanksgiving Eve

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November 25th, 2010

Scoreboard ABC FOX CBS NBC CW
Adults 18-49: rating/Share 2.3/7 1.8/6 1.7/6 1.6/5 0.5/2
Total Viewers (million) 7.356 5.322 8.186 5.211 1.444

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All of last night's regular time slot broadcast network originals did a bit better than I expected, except for Hell's Kitchen, which did a bit worse.  Modern Family topped the night with adults 18-49 (3.7 rating) and total viewers (10.53 million), and Cougar Town was next best with adults 18-49.  ABC won the night with adults 18-49, and CBS, which was third with adults 18-49, was tops with total viewers.

It was ABC's best pre-Thanksgiving Wednesday performance with adults 18-49 in three years.

Happy Thanksgiving!

Late-night numbers are below the primetime data.

Overnight ratings for Wednesday, November 24, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC The Middle 2.1/7 8.18
CBS Survivor: Nicaragua (Recap Show) 2.0/7 8.03
NBC Merry Madagascar (R) 1.5/5 5.92
FOX Human Target 1.4/5 5.60
CW America's Next Top Model (clips show) 0.7/2 1.86
8:30 ABC Better With You 1.9/6 6.78
NBC Kung Fu Panda Holiday Special 1.6/5 5.92
9:00 ABC Modern Family 3.7/12 10.53
FOX Hells Kitchen 2.1/7 5.05
CBS Criminal Minds (R) 1.9/6 9.18
NBC Biggest Loser: Where Are They Now? 1.6/5 4.96
CW Hellcats (R) 0.3/1 1.03
9:30 ABC Cougar Town 2.5/8 6.72
10:00 ABC Primetime: Celebrity Plastic Surgery Gone Too Far? 1.8/6 5.96
NBC Biggest Loser: Where Are They Now? 1.7/6 4.75
CBS The Defenders (R) 1.3/4 7.35

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Via NBC press note:

In Late-Night Metered Markets Wednesday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.2/8; CBS's "Late Show with David Letterman," 2.9/7; and ABC's combo of "Nightline," 2.8/6; and "Jimmy Kimmel Live," 1.5/4.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.8/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/4).  In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.5/3).

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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