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TV Ratings Thursday: NFL Overrun & The Simpsons Movie Lead Fox to Victory; Beyoncé, Taylor Swift Sing Softly

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November 26th, 2010

Scoreboard FOX CBS ABC NBC CW
Rating/Share: Adults 18-49 2.7/9 1.7/5 1.4/4 1.0/3 0.9/3
Total Viewers (million) 7.575 6.869 4.426 4.066 2.721

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Note:

The NFL Network's Jets/Bengals game aired locally on the CW affiliate in New York and the CBS affiliate in Cincinnati. Particularly with the CW, expect the numbers for last night's repeats to be adjusted down, likely by a lot, in the finals once the NFL game viewing is backed out.

The Coverage of the Saints/Cowboys Game ran into primetime on the East Coast.  Those numbers are not time zone adjusted, but will be in the final numbers.

There was a bit of overrun into the 8pm hour for Fox, but enough to yield a 5.2/17 (rating/share) with adults 18-49 for Fox in the 8p-8:30 half hour.  It had died down by the 8:30-9p half hour, where The Simpsons Movie yielded a 2.1 rating with adults 18-49.  That little bit of overrun was more than enough boost for Fox to win an otherwise quiet Thanksgiving night both with adults 18-49 and total viewers.

My guess is after adjustments in the final numbers, the 9pm repeat of The Big Bang Theory will be the night's top program with adults 18-49.

Late-night numbers are below the primetime data.

Overnight ratings for Thursday, November 25, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX NFL Overrun/The Simpsons Movie 3.6/12 10.47
CBS Big Bang Theory (R) 1.6/6 6.36
ABC Charlie Brown Thanksgiving (R) 1.5/5 4.99
NBC Taylor Swift --- Speak Now 1.1/4 4.42
CW Vampire Diaries (R) ** See Notes at top of post 0.8/3 2.24
8:30 CBS X $#*! My Dad Says (R) 1.5/5 6.05
9:00 CBS The Big Bang Theory (R) 2.0/6 7.14
FOX The Simpsons Movie 1.7/5 4.69
ABC Modern Family (R) 1.4/4 4.17
NBC NBC's People of the Year 1.1/3 4.41
CW Nikita (R)** See Notes at top of post 1.0/3 3.20
9:30 CBS Mike & Molly (R) 1.8/6 6.50
ABC Beyoncé's: I Am ... World Tour 1.1/3 3.52
10:00 CBS The Mentalist (R) 1.6/5 7.59
ABC Beyoncé's: I Am ... World Tour 1.4/4 4.44
NBC The Apprentice 0.9/3 3.37

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via NBC press notes:

In Late-Night Metered Markets Thursday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.3/6 with an encore; and ABC's combo of "Nightline," 2.3/5; and "Jimmy Kimmel Live," 1.1/3 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/3; "Late Show," 0.6/3 with an encore; "Nightline," 0.9/3; and "Jimmy Kimmel Live," 0.4/2 with an encore.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households with an encore) tied CBS's "Late Late Show with Craig Ferguson" (1.3/4 with an encore).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.4/2 with an encore).

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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