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TV Ratings Friday: Barbara Walters Interview with Obamas Finishes Last at 10pm with Adults 18-49

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November 27th, 2010

Scoreboard CBS ABC FOX NBC CW
rating/Share: Adults 18-49 1.2/4 1.2/4 1.2/4 0.9/3 0.5/2
Total Viewers (million) 7.191 4.919 3.941 3.108 1.506

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All ratings discussed below are for the advertiser-coveted adults 18-49 unless otherwise specified.

On a night where CBS, ABC, and FOX all tied with adults 18-49, our unofficial tiebreaker of total viewers gave CBS the win for the night.  CBS ran a repeat of CSI: NY and two repeats of Blue Bloods.

Lots of holiday fare and repeats last night.  At 10pm the 20/20 A Barbara Walters Special: A Thanksgiving Visit with President and Mrs. Obama ranked last with adults 18-49 and trailed a repeat of Blue Bloods on CBS in total viewers.  Despite finishing last with adults 18-49, and despite the Thanksgiving holiday weekend, 20/20 had its second most-watched telecast of the season with total viewers.

The Paley Center for Media Special: TV's Funniest Holiday Moments on Fox outperformed its typical Friday night lineup.  Fox was up 71% with adults 18-49 at 9pm versus last week's original episode of The Good Guys.

The season and likely, series, finale of School Pride didn't see much drop off due to the holiday weekend, it was down 0.1  from last week with adults 18-49.

Overnight broadcast primetime ratings for Friday,  November 26, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS CSI: NY (R) 1.2/4 6.68
FOX TV's Funniest Holiday Moments 1.2/4 3.90
ABC Movie: Happy Feet (R) 1.1/4 4.33
NBC School Pride (Season Finale) 0.6/2 2.28
CW Smallville (R) 0.6/2 1.58
9:00 CBS Blue Bloods (R) 1.2/4 7.34
ABC Movie: Happy Feet (R) 1.2/4 4.74
FOX TV's Funniest Holiday Moments 1.2/4 3.99
NBC Movie: Enchanted 0.9/3 3.13
CW Supernatural (R) 0.5/2 1.43
10:00 NBC Movie: Enchanted 1.3/4 3.91
CBS Blue Bloods (R) 1.2/4 7.56
ABC 20/20 1.1/3 5.69

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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