via press release:
GMC Generates its Highest-Ever Weekly Ratings
ATLANTA, Nov. 29, 2010— GMC, America’s favorite channel for uplifting music and family entertainment, announced today that it generated its highest-ever weekly ratings during the week of Nov. 15-21, 2010.*
GMC garnered a 0.10 total householdfor the week, a 129% gain over the same period last year. The network also generated its highest-ever weekly primetime rating, 0.15 (+168% over same period last year), and its best-ever primetime single-night rating, 0.33 on Sunday, Nov. 21.
Key demos for the week saw triple-digit year-to-year gains, with increases of 149% among P18–49; 182% among W18–49; 149% among P25–54; and 129% among W25–54.
This latest ratings news follows the strong showing of GMC’s first-ever gospel stage production, Love Me or Leave Me, which attracted 874,000 viewers** across three airings on its World Premiere night of Nov. 13.
“We are closing the year with great ratings momentum and look forward to reaching new heights on a regular basis in 2011,” said Brad Siegel, vice chairman of GMC. “Our uplifting family entertainment strategy is resonating with viewers.”
GMC (www.watchGMCtv.com), the fastest-growing network in television and the number one digital network in perceived value (source: BETA Research), isAmerica’s favorite channel for uplifting music and family entertainment. Recently, The Parents Television Council™ awarded its Entertainment Seal of Approval™ to GMC for being “an authentic family-friendly cable network.” GMC is the only television network to receive the highly coveted honor in 2010.
GMC can be seen in nearly 48 million homes on various cable systems around the country, on DIRECTV on channel 338 and on Verizon FiOS on channel 224.