Led by ‘General Hospital’ And ‘The View’, ABC is Daytime’s No. 1 Network Among Women 18-49 And Women 18-34

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via press release:

ABC is Daytime’s No. 1 Network in Women 18-34 and Women 18-49

“The View” Garners Season Highs Across Target Demos, Hitting a 16-Week High

in Total Viewers and Women 18-34, and 15-Week High in Women 18-49

“General Hospital” and “The View” Tie for No. 1 in Daytime in Women 18-34

ABC Daytime

  • ABC stood as Daytime’s No. 1 network among Women 18-34 (0.7 rating/230,000 – tied) and Women 18-49 (1.1 rating/697,000 – tied).
  • Posting season highs across all key demos, this week ranked as “The View’s” most-watched week in 16 weeks among Total Viewers (3.71 million) and Women 18-34 (270,000), and in 15 weeks among Women 18-49 (825,000) – since weeks of 7/26/10 and 8/2/10, respectively.
  • Among Women 18-34, “The View” (0.8 rating/270,000) and “General Hospital” (0.8 rating/261,000) tied as the week’s No. 1 program in Daytime.
  • ABC held 3 of the week’s Top 5 programs among Women 18-49 with “The View” (No. 2 – 1.3 rating/825,000), “General Hospital” (No. 3T – 1.1 rating/753,000) andOne Life to Live” (No. 5T – 1.0 rating/646,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of November 15, 2010:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS    3.56 million        No. 1T NBC   1.1/723,000

No. 2 ABC    2.69 million        No. 1T ABC   1.1/697,000

No. 3 NBC    2.43 million        No. 3 CBS    1.0/653,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless   CBS           1.6/1.06 million

The View                  ABC            1.3/825,000

General Hospital           ABC           1.1/753,000

Days of Our Lives              NBC            1.1/723,000

Bold and the Beautiful    CBS            1.0/648,000

One Life to Live           ABC           1.0/646,000

Source: NTI, Live + Same Day:  Week of 11/15/10. 2010/11 season: 9/20/10-11/21/10. All ranks/ties based on rating unless otherwise noted.

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