via press release:
ABC is Daytime’s No. 1 Network in Women 18-34 and Women 18-49
“The View” Garners Season Highs Across Target Demos, Hitting a 16-Week High
in Total Viewers and Women 18-34, and 15-Week High in Women 18-49
“General Hospital” and “The View” Tie for No. 1 in Daytime in Women 18-34
ABC Daytime
- ABC stood as Daytime’s No. 1 network among Women 18-34 (0.7 rating/230,000 – tied) and Women 18-49 (1.1 rating/697,000 – tied).
- Posting season highs across all key demos, this week ranked as “The View’s” most-watched week in 16 weeks among Total Viewers (3.71 million) and Women 18-34 (270,000), and in 15 weeks among Women 18-49 (825,000) – since weeks of 7/26/10 and 8/2/10, respectively.
- Among Women 18-34, “The View” (0.8 rating/270,000) and “General Hospital” (0.8 rating/261,000) tied as the week’s No. 1 program in Daytime.
- ABC held 3 of the week’s Top 5 programs among Women 18-49 with “The View” (No. 2 – 1.3 rating/825,000), “General Hospital” (No. 3T – 1.1 rating/753,000) and “One Life To Live” (No. 5T – 1.0 rating/646,000).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of November 15, 2010:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.56 million No. 1T NBC 1.1/723,000
No. 2 ABC 2.69 million No. 1T ABC 1.1/697,000
No. 3 NBC 2.43 million No. 3 CBS 1.0/653,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & The Restless CBS 1.6/1.06 million
The View ABC 1.3/825,000
General Hospital ABC 1.1/753,000
Days Of Our Lives NBC 1.1/723,000
Bold and the Beautiful CBS 1.0/648,000
One Life To Live ABC 1.0/646,000
Source: NTI, Live + Same Day: Week of 11/15/10. 2010/11 season: 9/20/10-11/21/10. All ranks/ties based on rating unless otherwise noted.
