ABC Family Delivers Best-Ever November Levels in Primetime in Total Viewers

Categories: Network TV Press Releases

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November 30th, 2010

via press release:

ABC Family Delivers Best-Ever November Levels in Primetime in

Total Viewers and Across Key 18-34, 18-49 and 12-34 Demographics;

Posts its 8th Consecutive Month of Year-to-Year Gains in Adults 18-34

Ranks Among Cable’s Top 5 Networks in Prime in Target Female Demos

The 4th Annual “Countdown to 25 Days of Christmas” Draws Record Ratings

November 14 Airing of “Harry Potter and the Order of the Phoenix”

Stands as Cable’s No. 1 Movie in Target 18-34 and 18-49 Demos

November 13 Showing of “Harry Potter and the Goblet of Fire” Ranks as Cable’s No. 2 Movie in Women 18-49, and No. 3 in Adults 18-49 and Women 18-34

November 2010 Highlights

ABC Family recorded best-ever November deliveries in Prime in Total Viewers (1.5 million), Adults 18-34 (373,000), Adults 18-49 (680,000) and Viewers 12-34 (543,000) – and with all three key female targets – posting double-digit percent increases year-to-year in the demos. In fact, the network posted its 8th straight month of year-to-year gains among Adults 18-34 (+35% - 373,000 vs. 277,000).

ABC Family ranked among cable’s Top 5 networks in Prime among Women 18-49 (No. 5) and Females 12-34 (No. 5), and among the Top 10 in Total Viewers (No. 9), Adults 18-49 (No. 6) and Women 18-34 (No. 6).

  • ABC Family’s 4th annual “Countdown to 25 Days of Christmas 2010” is pacing as the event’s most-watched stunt on record across all core measures including Total Viewers (2.1 million), Adults 18-49 (856,000) and Women 18-49 (527,000).

  • To date, ABC Family ranks No. 2 among Women 18-34 (260,000) and Women 18-49 with “Countdown to 25 Days of Christmas” programming (7:00 – 10:00 p.m.), and among the Top 5 networks in Adults 18-34 (No. 4), Adults 18-49 (No. 4) and Females 12-34 (No. 3).
  • “Countdown to 25 Days of Christmas 2010” exceeds last year’s event by impressive double-digit percent margins across the board including by 75% in Total Viewers (2.1 million vs. 1.2 million), by 74% among Adults 18-49 (856,000 vs. 493,000) and by 71% among Women 18-49 (527,000 vs. 309,000).
  • Harry Potter and the Order of the Phoenix” (11/14/10, Sun., 8:00 – 11:00 p.m.) stood as the No. 1 movie on all cable for the month among Adults 18-34 (1.0 million/1.5 rating), Women 18-34 (640,000/1.9 rating), Adults 18-49 (1.8 million/1.4 rating) and Women 18-49 (1.1 million/1.7 rating).
  • Harry Potter and the Goblet of Fire” (11/13/10, Sat., 7:30 – 11:00 p.m.) qualified as the month’s No. 2 cable movie among Women 18-49 (1.0 million/1.6 rating), and the No. 3 movie among Adults 18-49 (1.6 million/1.2 rating) and Women 18-34 (559,000/1.6 rating).

Source: Nielsen Media Research, November 10: 11/1/10-11/28/10 -- Live+7 blended with Live+SD where available. “Countdown to 25 Days of Christmas 2010”: 11/21-11/28/10, Live + Same Day, 7:00 – 10:00 p.m., % increases based on equivalent days in 2007-2009. Ratings based on national rating unless otherwise noted. Ranks based on 000s, then rating, unless otherwise noted.

 
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