Bravo Scores Best November In Network History With Double-Digit Growth Across Key Demos
via press release:
BRAVO SCORES BEST NOVEMBER IN NETWORK HISTORY WITH DOUBLE-DIGIT GROWTH ACROSS KEY DEMOS
Pacing To Deliver Its Best Year Ever, Bravo Digital And Bravo Mobile Record Best November In Uniques And Video Streams
NEW YORK – November 30, 2010 – Reinforcing the network’s pop culture brand with the launch of five nights of original programming, Bravo scored its best November ever across all key demos, according to Nielsen Media Research. Bolstered by its record-breaking five nights of original programming and marking double-digit year-over-year growth, Bravo averaged 947,000 total viewers and 616,000 adults 18-49 in primetime, up 13 percent (vs. 838,000) and 16 percent (vs. 533,000) respectively versus November 2009. Continuing its streak as the No. 1 most upscale and educated cable entertainment network among adults 18-49 in primetime and marking its youngest skewing month ever with a median age of 38.0, Bravo is pacing to earn its best year ever among all key demos. Additionally, Bravo Digital and Bravo Mobile, also pacing for their best year ever among all key metrics, recorded their best November in uniques and video streams, boasting double-digit year-over-year online increases and triple-digit increases for mobile. For more information, visit http://www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
Bravo shattered records the week of November 1st, earning both its best week ever among all key demos, as well as the network’s first week ever to average over one million total viewers in primetime. Continuing to build Sunday nights as a premiere destination, Bravo recorded three consecutive best Sundays ever among adults 18-49 and season high ratings for both “The Real Housewives of Atlanta” and “Watch What Happens: Live.”
Anchoring the Sunday night 10PM slot, season three of “The Real Housewives of Atlanta” continues to grow week after week, averaging over 3 million total viewers and more than 2 million adults 18-49 to-date, with the November 21 episode delivering the highest rated unscripted cable entertainment telecast of the week among the coveted 18-49 demo, and also marking the first Bravo Sunday telecast to deliver over 2 million adults 18-49 in just three short weeks. The November 28 episode also broke records as a season high and became Bravo’s highest rated Sunday telecast among all key demos as well as the first Bravo Sunday telecast to deliver over 3 million total viewers.
Hosted by Andy Cohen, late night gab-fest “Watch What Happens: Live” basks in double-digit increases, pacing to earn its highest rated season of the series among all key demos, averaging 1.3 million total viewers and 817 ,000 adults 18-49 to-date, up 62 percent (vs. 789 ,000) and 49 percent (vs. 5 49 ,000) respectively versus the season two average. Airing on Sundays and Thursdays, the show earned the top spot as the No. 1 late night talk show telecast of the week among the coveted 18-49 demo on November 21, as well as the highest rated unscripted late night cable entertainment telecast of the week among all key demos, beating out both broadcast and cable late night talk show competition.
Tuesday nights are a match made in heaven for Bravo, with the combination of season four of “The Millionaire Matchmaker,” pacing to earn its highest rated season ever, averaging 1.6 million total viewers and 1 million adults 18-49 to-date, and season two of “The Fashion Show,” averaging 827,000 total viewers and 504,000 adults18-49 through three episodes. On Wednesdays, season one of “Top Chef Just Desserts” ended with an average of 1.8 million total viewers and 1.2 million adults 18-49. Rounding out the week on Thursdays, “The Real Housewives of Beverly Hills” delivers stellar ratings on Thursday nights, nearly 2.0 million total viewers and 1.4 million adults 18-49 through six episodes, pacing to become the second highest rated freshman series in the Real Housewives franchise.
Pacing to mark its best year ever among all key metrics, Bravo Digital recorded a November best, garnering 5.6 million unique visitors and 5.6 million video streams, up 62 percent and 53 percent respectively versus November 2009. On the mobile side, Bravo Mobile also delivered its best November in network history among uniques and video streams, and is pacing to earn its best year ever among all key metrics.
Source: Nielsen Media Research, Live+7 Day data through 11/14/10 blended with Live+Same Day data through 11/28/10, primetime: 8P-11P, late night telecasts: includes telecasts that begin 11P or later, cable entertainment telecasts: includes non-sports/WWE and non-news telecasts, WWHL season 3 vs. WWHL season 2: includes first 16 episodes of respective season, consecutive best Sundays: Su 8P-11P. Omniture SiteCatalst Internal Metrics; 1/1/10-11/29/10 vs. 1/1/09-11/29/10.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit http://www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.