CBS Marks Thanksgiving Week With Its Ninth Win In 10 Weeks Among Viewers

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via press release:

CBS MARKS THANKSGIVING WEEK WITH ITS NINTH WIN IN 10 WEEKS AMONG VIEWERS

Network Also Places First in Adults 25-54

“Mike & Molly” Hits Series Highs in Viewers and Adults 18-49

“Hawaii Five-0” Posts Best Viewer Delivery Since September and Highest

Adult 18-49 Rating Since October

It’s Official:  CBS Wins 10th Straight November Sweep in Viewers; Places First in Adults 25-54 and Adults 18-49

CBS placed first during Thanksgiving week in viewers and adults 25-54 (tie), its ninth win in 10 weeks this season among viewers, according to Nielsen live plus same day ratings for the week ending Nov. 28, week 10 of the 2010-2011 television season.

Freshman comedy MIKE & MOLLY hit series highs in viewers and adults 18-49, the season’s top new series HAWAII FIVE-0 delivered its largest audience since late September and TWO AND A HALF MEN posted its largest audience since October.

NCIS, NCIS: LOS ANGELES, TWO AND A HALF MEN, HALLMARK HALL OF FAME “November Christmas,” MIKE & MOLLY and HAWAII FIVE-0 were the week’s top scripted broadcasts.  TWO AND A HALF MEN was the week’s top scripted program in adults 25-54 and adults 18-49.

For the week in viewers:  CBS (9.64m), ABC (8.93m), FOX (7.09m) and NBC (6.44m).  Season-to-date, CBS is first (12.57m), ahead of ABC (9.95m), FOX (8.07m) and NBC (7.97m).

For the week in key demographics was CBS was first in adults 25-54 (2.9/08, tie) and averaged a 2.1/06 in adults 18-49.  Season-to-date, CBS is first in both adults 25-54 (4.3/11) and adults 18-49 (3.2/09), up +2% in adults 25-54 (from 4.2/10) and even in adults 18-49 compared to last season.

For the week in households:  CBS (5.9/10), ABC (5.4/09), FOX (4.0/07) and NBC (3.9/07).  Season-to-date:  CBS (7.7/13) is ahead of ABC (6.2/10), NBC (5.0/08) and FOX (4.8/08).

In the November sweep (based on live plus same day), CBS placed first in viewers (11.31m) for the 10th consecutive year, first in adults 25-54 (3.6/09) for the eighth consecutive year and first in adults 18-49 (2.7/08, tie FOX) for the first time since 2005.

CBS Weekly Highlights:

? TWO AND A HALF MEN was first in adults 18-49 (4.5/12), second in households (8.6/13), viewers (14.39m) and adults 25-54 (5.7/13). TWO AND A HALF MEN posted its largest audience since October 4, 2010.

? MIKE & MOLLY was first in households (7.9/12), viewers (12.93m), adults 25-54 (5.2/12) and adults 18-49 (4.0/10) – all series highs. 

? HAWAII FIVE-0 was first in households (7.8/13), viewers (12.34m), adults 25-54 (4.3/11) and adults 18-49 (3.3/09).  HAWAIIFIVE-0 posted its best delivery in households and viewers since September 27, 2010; best adults 25-54 and adults 18-49 ratings since October 4, 2010. 

? NCIS was first in households (11.1/18), viewers (18.78m), adults 25-54 (5.3/14) and second in adults 18-49 (3.9/11, -0.1 behind FOX).

? THE AMAZING RACE 17 was second in households (6.3/10), viewers (11.07m) and adults 25-54 (4.2/09).  Compared to last week,THE AMAZING RACE 17 was up +2% in both households (from 6.2/09) and adults 25-54 (from 4.1/09), +7% in adults 18-49 (3.2/07 from 3.0/07) and added +480,000 viewers (from 10.59m, +5%).

? HALLMARK HALL OF FAME “November Christmas” was second in households (8.3/13), viewers (13.48m), adults 25-54 (3.2/07) and adults 18-49 (2.1/05).  Compared to the HALLMARK HALL OF FAME on the same night last year (“A Dog Called Christmas”), CBS was up +8% in households (from 7.7/13), +7% in adults 25-54 (from 3.0/07), even in adults 18-49 and added +1.10m viewers (from 12.38m, +9%).

CBS top programs of the week:  #5 NCIS (an average of 18.78m viewers), #7 NCIS: LOS ANGELES (14.96m), #9 TWO AND A HALF MEN (14.39m), #10 HALLMARK HALL OF FAME: “NOVEMBER CHRISTMAS” (S) (13.48m), #11 MIKE & MOLLY (12.93m), #12 HAWAII FIVE-0 (12.34m), #13 60 MINUTES (12.12m), #16 THE AMAZING RACE 17 (11.07m), #19 THE GOOD WIFE (10.03m), #23 CRIMINAL MINDS (R) (S) (9.18m), #24 HOW I MET YOUR MOTHER (8.73m), #27 SURVIVOR: NICARAGUA (S) (8.02m), #28 RULES OF ENGAGEMENT (7.96m) and #30 BLUE BLOODS (R) (S) (7.47m).

Prime averages are based on the following hours of rated broadcasts in Week #10:

CBS – 22 hours

NBC – 21 ½ hours

ABC – 22 hours

FOX – 15 ¼ hours

NATIONAL NIELSEN SUMMARY – PRIMETIME

Week #10 of 2010-11 Season (ending: 11/28/10)

2010-11

HOUSEHOLDS

Rtg       Sh

CBS                 5.9       10

NBC                3.9       7

ABC                5.4       9

FOX                4.0       7

VIEWERS

(000)

CBS                 9,643

NBC                6,443

ABC                8,928

FOX                7,091

A25-54

Rtg       Sh

CBS                 2.9       8

NBC                2.5       7

ABC                2.9       8

FOX                2.8       7

A18-49

Rtg       Sh

CBS                 2.1       6

NBC                2.1       6

ABC                2.3       7

FOX                2.6       8

A18-34

Rtg       Sh

CBS                 1.3       4

NBC                1.8       6

ABC                1.7       6

FOX                2.5       8                      .

NATIONAL NIELSEN SUMMARY – PRIMETIME

SEASON-TO-DATE RATINGS REPORT (09/20/10-11/28/10)

2010-11

HOUSEHOLDS

Rtg       Sh

CBS                 7.7       13

NBC                5.0       8

ABC                6.2       10

FOX                4.8       8

VIEWERS

(000)

CBS                 12,570

NBC                7,967

ABC                9,946

FOX                8,070

A25-54

Rtg       Sh

CBS                 4.3       11

NBC                3.2       8

ABC                3.5       9

FOX                3.2       8

A18-49

Rtg       Sh

CBS                 3.2       9

NBC                2.8       8

ABC                2.8       8

FOX                2.9       8

A18-34

Rtg       Sh

CBS                 2.2       7

NBC                2.3       7

ABC                2.2       7

FOX                2.7       8

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