via press release:
PUNKIN CHUNKIN SPLATTERS SIMULCAST RATINGS RECORD FOR DISCOVERY CHANNEL, SCIENCE CHANNEL
World Premiere Simulcast Gives Science Channel Highest Rating in Netowrk History
The Thursday, November 25 world premiere of PUNKIN CHUNKIN 2010 posted a record cumulative 1.98 HH / 1.51 P25-54 between a Discovery Channel and Science Channel simulcast. PUNKIN CHUNKIN 2010 was the highest-rated program on Discovery Channel since SHARK WEEK’S Into the Shark Bite on August 1, 2010 (+150% vs. Nov ’09 Prime, 0.54 P25-54). Earning a 1.72 HH / 1.35 P25-54, the 8-10PM special premiere telecast was the #1 non-sports telecast among ad-supported cable networks during primetime among P/M25-54 and P/M18-49. It was also the #1 ad-supported cable telecast among W25-54 and W18-49 (excluding sports/movies).
Driven by tune in for PUNKIN CHUNKIN 2010, Discovery Channel was the #3 cable network in delivery during primetime, among P/M25-54 and P/M18-49 (no exclusions), ranking only behind NFLN and ESPN, both airing football.
Earning a 0.85 HH / 0.56 P25-54, PUNKIN CHUNKIN 2010 gave Science Channel its highest HH rating in network history! The special also matched the highest P25-54 rating for the network (from PUNKIN CHUNKIN 2009). PUNKIN CHUNKIN 2010 is up +300% vs. Nov ’09 prime delivery among P25-54.
Delivering 4 million gross average (P2+) viewers, the PUNKIN CHUNKIN 2010 simulcast on Discovery Channel and Science Channel was the highest-rated airing in the program’s history, surpassing several primetime broadcast telecasts that evening, bringing in more viewers in key demos than ABC and NBC:
- o ABC’s Modern Family for M25-54,
- o ABC’s Beyonce’s I Am World Tour for M25-54, M18-49
- o NBC’s Taylor Swift Speak Now for M25-54, M18-49
- o NBC’s NWS SP: People of the Year for M25-54, M18-49
- o NBC’s The Apprentice for P18-49, M18-49
Source: NHI. Live+SD AA(000).
PUNKIN CHUNKIN 2010 was produced by Sharp Entertainment. Matt Sharp is executive producer for Sharp Entertainment. For Science Channel, Michael Sorensen is executive producer, Debbie Myers is general manager, and Clark Bunting is president.