Ratings Notes for TBS, TNT, Cartoon Network, Adult Swim and truTV; Including Conan, 'Firebreather,' NBA Averages & More

Categories: Network TV Press Releases

Written By

December 1st, 2010

via ratings notes from Turner:

TBS
TBS scored solid growth in primetime for November, with adults 18-34 up an outstanding 7% compared to November 2009, while adults 18-49 were up 3% and total viewers up 2%.

With TBS’s new late-night lineup delivering big returns, the network also chalked up excellent growth in total day compared to last November, with adults 18-34 up a remarkable 12%, adults 18-49 up 7% and total viewers up 5%.

Conan continued to prove itself a late-night hit with young adults last week, delivering 670,000 adults 18-34 and 1,076,000 adults 18-49, with a median age of 34.  The series, hosted byConan O’Brien, averaged 1,496,000 viewers overall for Thanksgiving week.

According to final Live + 7 data for the first week of Conan on TBS (Nov. 8-11), the show proved its strength among young, tech-savvy viewers, with adults 18-34 growing by 15% and adults 18-49 growing by 18% over Live + Same Day.

TBS dominated the comedy field in November, delivering three of the month’s Top 5 sitcoms among adults 18-49, with the TBS original Tyler Perry’s Meet the Browns leading the pack at #1.

Adult Swim
Adult Swim concluded November 2010 as the #1 ranked basic cable network for total day delivery of adults 18-34, adults 18-24 and men 18-24.  The late-night network also ranked as the #2 basic cable network for total day delivery of men 18-34 (behind ESPN) and adults 18-49 (also behind ESPN).

The final week of November 2010 (Nov. 22-18) also proved exceptional, attracting considerable double-digit gains compared to the same time period last year across all key demos—adults 18-34 delivery (494,000) expanded by 19%, adults 18-24 (269,000) expanded by 37%, men 18-34 (312,000) expanded by 21%, men 18-24 (179,000) expanded by 50%, and adults 18-49 (700,000) expanded by 17%.

Compared to November 2009, the monthly performance earned solid delivery gains across all targeted demos: average adults 18-34 delivery (492,000) increased by 7%, adults 18-24 (274,000) increased by 16%, men 18-34 (300,000) increased by 8%, men 18-24 (175,000) increased by 17%, and adults 18-49 (684,000) increased by 6%.

Adult Swim telecasts of Family Guy accounted for 9 of the Top 50 telecasts of the month on all basic cable among adults 18-34, and 8 of the Top 50 among men 18-34.

Cartoon Network
Cartoon Network’s prime time performance across November 2010 expanded across all kid demos compared to November 2009—average kids 6-11 delivery (545,000) grew by 7%and ratings (2.2) by 5%, kids 2-11 delivery (772,000) grew by 4% and ratings (1.9) by 6%, and kids 9-14 delivery (430,000) and ratings (1.8) both grew by 6%.

The final week of November (11/22-21) also earned similar gains among Cartoon Network’s core demos: kids 6-11 delivery (518,000) grew by 7% and ratings (2.1) by 5%, kids 2-11 delivery (714,000) grew by 3% and ratings (1.7) were unchanged, and kids 9-14 delivery (420,000) grew by 8% and ratings (1.7) by 6%.

Among key programming highlights for the month, a one-hour special event presentation YOUNG JUSTICE (Friday, Nov. 26, 7-8 p.m.) scored significant gains compared to the same time period last year, particularly among older boys and teens.  Boys 6-11 delivery (541,000) advanced by 15% and ratings (4.3) by 16%, and boys 9-14 delivery (466,000) advanced by86% and ratings (2.6) by 85%.   Kids 9-14 delivery (636,000) advanced by 70% and ratings (2.6) by 73%, while teens 12-17 delivery (463,000) advanced by 209% and ratings (1.9) by217%.  YOUNG JUSTICE also attracted more than 2,547,0000 viewers 2+, a dramatic 36% increase compared to the 2009 time period.  Importantly, ALL kids and boys ratings and delivery grew by double digits from the first half-hour of the telecast to the second—including kids 6-11 delivery (716,000) by 16%, kids 2-11 delivery (969,000) by 13%, kids 9-14 delivery (636,000) by 13%.

Scorching away all competition across its premiere (7-8:30 p.m.), Cartoon Network’s FIREBREATHER ranked as Wednesday’s (Nov. 24) #1 telecast of the night among all kids and boys ages 2-11, 6-11, 9-14 and 12-17 vs. all television networks.  The network’s first-ever CG original movie event attracted 3,693,000 viewers ages 2+ (up +19% compared to the same 2009 time period), including nearly 1.7 million kids 2-11, 1.3 million kids 6-11 and 1.1 million kids 9-14—beating all other TV networks by considerable double digits.  Both kids and boys ages 2-11 and 6-11 grew over each half-hour, with double-digits gains between the first and third half-hour measurement: kids 2-11 grew by 18%, kids 6-11 grew by 21%, boys 2-11 grew by 24% and boys 6-11 grew by 23%.

Cartoon Network’s Monday night line-up (7-10 p.m.) of animated comedies—including Adventure Time, Regular Show, MAD, Robotomy and Total Drama World Tour—earned dramatic across-the-board double-digit growth compared to the 2009 time period: kids 6-11 delivery (683,000) increased by 20% and ratings (2.8) by 22%, kids 2-11 delivery (1,001,000) increased by 21% and ratings (2.4) by 20%, and kids 9-14 delivery (527,000) increased by 7% and ratings (2.2) by 10%.  Even more impressively, boys 6-11 delivery (507,000) increased by 18%, boys 2-11 delivery (699,000) increased by 17% and boys 9-14 delivery (390,000) increased by 5%.

#1 throughout November in its time period among boys 2-11, 6-11 and 9-14Adventure Time (8 p.m.) charted considerable double-digit growth vs. the 2009 timeslot—kids 6-11 delivery (952,000) increased by 35% and ratings (3.8) by 31%, kids 2-11 delivery (1,337,000) increased by 31% and ratings (3.2) by 28%, and kids 9-14 delivery (722,000) increased by24% and ratings (3.0) by 25%.  Similarly strong, boys 6-11 delivery (730,000) improved by 40%, boys 2-11 delivery (977,000) improved by 35% and boys 9-14 delivery (553,000) improved by 27%.

Also #1 in its time period throughout November 2010 with boys 2-11, 6-11 and 9-14Regular Show (Monday, 8:15 p.m.) saw kids 6-11 delivery (931,000) improve by 48%; kids 2-11 delivery (1,273,000) improve by 39%, kids 9-14 delivery (784,000) improve by 52%, boys 6-11 delivery (721,000) improve by 49%, boys 2-11 delivery (929,000) improve by 42% and boys 9-14 delivery (612,000) improve by 53%.  MAD (8:30 p.m.) also continued its growth trajectory among targeted kids and boys—kids 6-11 delivery (932,000) grew by 46%, kids 2-11 delivery (1,241,000) grew by 39%, kids 9-14 delivery (835,000) grew by 47%, boys 6-11 delivery (718,000) grew by 48%, boys 2-11 delivery (894,000) grew by 41% and boys 9-14 delivery (645,000) grew by 50%.

Total Drama World Tour (Monday, 9 p.m.) concluded its 2010 run in November, posting remarkable double-digit gains across all kids and boys demos vs. the 2009 time period: average kids 6-11 delivery (739,000) expanded by 66% and ratings (3.0) by 67%, kids 2-11 delivery (976,000) expanded by 49% and ratings (2.3) by 44%, and kids 9-14 delivery (667,000) expanded by 66% and ratings (2.7) by 59%.  Boys 6-11 delivery (540,000) grew by 73%, boys 2-11 delivery (672,000) grew by 49% and boys 9-14 delivery (493,000) grew by63%.

Wednesday night’s schedule of live-action alternative programming (7-10 p.m.) ranked #1 throughout November among its primary audience of boys 9-14.  Among its original programmingHOLE IN THE WALL (7:30 p.m.) grew kids 6-11 delivery (613,000) by 12%, kids 9-14 delivery (461,000) by 12%, boys 6-11 delivery (474,000) by 16% and boys 9-14 delivery (345,000) by 9%.  DUDE, WHAT WOULD HAPPEN (8 p.m.) also posted good growth: kids 6-11 delivery (659,000) up by 5%, kids 2-11 delivery (863,000) up by 2%, boys 6-11 delivery (561,000) up by 9% and boys 2-11 delivery (676,000) up by 2%.  Destroy Build Destroy (8:30 p.m.) crowned the evening with strong growth across the board—kids 6-11 delivery (658,000) increased by 27%, kids 2-11 delivery (835,000) increased by 28%, kids 9-14 delivery (516,000) increased by 26%, boys 6-11 delivery (556,000) increased by 32%, boys 2-11 delivery (641,000) increased by 27% and boys 9-14 delivery (444,000) increased by 33%.

Friday night’s animated action-adventure block also posted gains vs. the 2009 time period: kids 6-11 delivery (651,000) improved by 10%, kids 2-11 delivery (879,000) improved by 2%, and kids 9-14 delivery (529,000) by 20%.   Similarly, boys 6-11 delivery (537,000) improved by 18%, boys 2-11 delivery (671,000) improved by 5%, and boys 9-14 delivery (432,000) improved by 24%.  Each of the Friday night series—BEN 10: ULTIMATE ALIEN (7:30 p.m.), Sym-Bionic Titan (8 p.m.), Generator Rex (8:30 p.m.) and STAR WARS: The Clone Wars (9 p.m.)—earned solid delivery and ratings growth among kids 6-11, kids 9-14, boys 6-11 and boys 9-14.  BEN 10: ULTIMATE ALIEN attracted the largest growth, with kids 6-11 delivery (781,000) increasing by 47%, kids 2-11 delivery (1,057,000) increasing by 28%, kids 9-14 delivery (596,000) increasing by 29%, boys 6-11 delivery (636,000) increasing by 58%, boys 2-11 delivery (799,000) increasing by 31% and boys 9-14 delivery (488,000) increasing by 33%.

TNT
The NBA on TNT continues to deliver strong ratings and audiences for the network, showing impressive gains in ratings, households and total viewers through the first 12 games of the season. The network is averaging a 1.6 U.S. rating (+20% vs. 1.4 for last year's corresponding coverage); 2,550,000 total viewers (+22% vs. 2,082,000); and 1,900,000 households (+21% vs. 1,568,000).

The NBA on TNT continues on Thursday, Dec. 2, with one of the most highly anticipated games of the season as Miami Heat forward LeBron James makes his return to Cleveland (8 p.m. ET) followed by the Phoenix Suns at Golden State Warriors (10:30 p.m. ET).

Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD (12 Games) (10/26/2010-11/25/2010) vs. (10/27/2009-11/26/2009)

truTV
One month away from landing its biggest year ever in key demos and a Top 10 finish among men 18-49, truTV scored a strong November.  The Smoking Gun Presents: World’s Dumbest… (Thursdays at 9 p.m.) and It Only Hurts When I Laugh (Thursdays at 10 p.m.) each ranked among the Top 5 entertainment series in their timeslots in delivery of men 18-34, while Full Throttle Saloon (Wednesday at 10 p.m.) and It Only Hurts When I Laugh nabbed Top 5 spots among men 18-49.

Six of truTV’s original series secured double-digit growth for their time periods in November, with Most Shocking (Wednesdays at 9 p.m.), Black Gold(Wednesdays at 10 p.m.) and Conspiracy Theory with Jesse Ventura (Fridays at 10 p.m.) joining Full Throttle SaloonIt Only Hurts When I Laugh and The Smoking Gun Presents: World’s Dumbest… in enjoying major upticks among key adult and male demos.

 
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