This is interesting. An entire hour of primetime bought by P&G and Walmart to air a movie they produced. A staple of the early years of television, this isn’t the first time its happened recently, or the last, P&G just announced they were in the process of producing a movie to air on Fox.
via press release:
‘A Walk in My Shoes’ Airs on Friday, December 3 at 8/7C on NBC
Walmart and P&G Debut Third Film In Their Family Movie Night Initiative
CINCINNATI, Dec. 2, 2010 /PRNewswire/ — Procter & Gamble (NYSE: PG) and Walmart (NYSE: WMT) will premiere their made-for-TV family movie, “A Walk in My Shoes,” starring Nancy Travis, Philip Winchester and Yara Martinez on Friday, Dec. 3, 2010 at 8/7C on NBC.
“A Walk in My Shoes” makes viewers stop and think, “What would I learn if I stepped into someone else’s life?” Stressed-out high school teacher Trish Fahey (Nancy Travis, “Three Men and a Baby,” “Becker”) can’t understand her students’ lack of effort in the classroom and why their parents don’t seem to care. This is especially true of Justin Kremer (Cameron Deane Stewart), a popular, skateboard-loving, basketball star who is underperforming in her class. Trish has him suspended from the basketball team and quickly chalks up the situation as a case of bad parenting.
This perspective dramatically changes when Trish meets Molly (Yara Martinez, “My Own Worst Enemy”), a mysterious stranger intent on helping her see things differently. After a car accident, Trish wakes to find herself living the life of Cindy Kremer, the woman she has rashly judged and criticized. Molly helps Trish discover that there is more to the story and learns a powerful lesson that affects everyone she interacts with, including her husband, daughter and the Marine next door. No one is left unchanged.
Yara Martinez, best known for her work in CBS’s “The Unit,” plays the role of Molly. Philip Winchester, who starred as the title role of Robinson Crusoe in the NBC action series “Crusoe,” plays Jake, a Marine who lives next door to the Kremer family. The roles of Cindy and Justin Kremer are played by Jana Lee Hamblin and Cameron Deane Stewart, respectively.
“A Walk in My Shoes” will take viewers on an inspirational journey, as they experience how families can come together in the face of adversity. The film’s main characters are forced to confront their pasts and learn valuable life lessons in an uplifting manner that families can enjoy together. This emotional story is an expansion into the dramatic genre for P&G and Walmart.
“A Walk in My Shoes” will also feature a soundtrack produced by music mogul Randy Jackson that includes songs from artists such as Michael Johns, Judgement, and Walking In Space. The “A Walk in My Shoes” DVD and soundtrack will be sold together in a bonus pack exclusively at Walmart startingSaturday, Dec. 4. For more information visit www.awalkinmyshoes.com.
Wal-Mart Stores, Inc. (NYSE: WMT), or “Walmart,” serves customers and members more than 200 million times per week at more than 8,400 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey. Additional information about Walmart can be found by visiting www.walmartstores.com and on Twitter athttp://Twitter.com/Walmartnews. Online merchandise sales are available at www.walmart.com andwww.samsclub.com.
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
For over five decades, P&G Productions has produced more than 50 movies of the week, 35 years of “People’s Choice Awards,” 20 soap operas and a number of beauty pageants and variety shows.