via press release:
A&E WINS THE STORAGE WAR!
NEW ORIGINAL SERIES ‘’ PREMIERE WATCHED BY TWO MILLION VIEWERS
SERIES PREMIERE DOUBLES THE AUDIENCE OF THE COMPETITION
New York, NY – December 2, 2010 – The series premiere of A&E’s newest series “” averaged two million viewers with back-to-back episodes at 10:00PM and 10:30PM on Wednesday, December 1, according to Nielsen Fast Nationals. The debut also doubled the launch of the Spike’s “ ,” which also focuses on the world of storage unit auctions and premiered to just 1 million viewers.
The episodes, which averaged 1.2 million adults 18-49 and 25-54, also grew from the 10:00PM episode to the 10:30PM episode in all demos. The second episode grew by 18% in adults 25-54 (1.1 million to 1.3 million), 8% in adults 18-49 (1.2 million to 1.3 million and 5% in total viewers (2.0 million to 2.1 million). “” is now A&E’s most watched Real Life series launch of 2010.
Each episode of A&E’s “” follows a group of bidders as they get a quick peek inside the units, aided only by the beam of a flashlight. They then must assess on the spot if the unit is worth a bid and how high they will actually go to grasp the gold. The high-stakes fun begins as we see if the resulting buy is full of mostly trash...or true treasure. It’s “get rich or die buyin’” in season one of “ ” as our wily auction heroes try to outfox one another in the pursuit of storage treasure.
“Storage Wars” is produced by Original Productions, a FremantleMedia Company (“” and “Deadliest Catch”) for A&E Network. Executive producers are Thom Beers and Philip D. Segal. Jeff Conroy is co-executive producer and Dolph Scott is series producer. A&E executive producers are Robert Sharenow and Elaine Frontain Bryant.
About A&E Network
A&E is “Real Life. Drama.” Now reaching more than 99 million homes, A&E is television that you can’t turn away from; where unscripted shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment ranging from the network’s original scripted series to signature non-fiction franchises, including the Emmy-winning “Intervention,” “,” “ ,” “ ” and “Criss Angel Mindfreak,” and the most successful justice shows on cable, including “ ” and “ .” The A&E website is located at www.aetv.com. For more press information and photography please visit us on the web at www.aetvpress.com.