via press release:
A&E WINS THE STORAGE WAR!
NEW ORIGINAL SERIES ‘’ PREMIERE WATCHED BY TWO MILLION VIEWERS
SERIES PREMIERE DOUBLES THE AUDIENCE OF THE COMPETITION
New York, NY – December 2, 2010 – The series premiere of A&E’s newest series “” averaged two million viewers with back-to-back episodes at 10:00PM and 10:30PM on Wednesday, December 1, according to Nielsen Fast Nationals. The debut also doubled the launch of the Spike’s “ ,” which also focuses on the world of storage unit auctions and premiered to just 1 million viewers.
The episodes, which averaged 1.2 million adults 18-49 and 25-54, also grew from the 10:00PM episode to the 10:30PM episode in all demos. The second episode grew by 18% in adults 25-54 (1.1 million to 1.3 million), 8% in adults 18-49 (1.2 million to 1.3 million and 5% in total viewers (2.0 million to 2.1 million). “” is now A&E’s most watched Real Life series launch of 2010.
Each episode of A&E’s “” follows a group of bidders as they get a quick peek inside the units, aided only by the beam of a flashlight. They then must assess on the spot if the unit is worth a bid and how high they will actually go to grasp the gold. The high-stakes fun begins as we see if the resulting buy is full of mostly trash...or true treasure. It’s “get rich or die buyin’” in season one of “Storage Wars” as our wily auction heroes try to outfox one another in the pursuit of storage treasure.
“Storage Wars” is produced by Original Productions, a FremantleMedia Company (“” and “Deadliest Catch”) for A&E Network. Executive producers are Thom Beers and Philip D. Segal. Jeff Conroy is co-executive producer and Dolph Scott is series producer. A&E executive producers are Robert Sharenow and Elaine Frontain Bryant.
About A&E Network
A&E is “Real Life. Drama.” Now reaching more than 99 million homes, A&E is television that you can’t turn away from; where unscripted shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment ranging from the network’s original scripted series to signature non-fiction franchises, including the Emmy-winning “Intervention,” “,” “ ,” “ ” and “Criss Angel Mindfreak,” and the most successful justice shows on cable, including “ ” and “ .” The A&E website is located at www.aetv.com. For more press information and photography please visit us on the web at www.aetvpress.com.