via press release:
SCIENCE CHANNEL POSTS BEST MONTH EVER IN NOVEMBER, EXPERIENCES SIGNIFICANT DOUBLE-DIGIT DELIVERY INCREASES
Driven by Punkin Chunkin, Cold Diggers and How It's Made, Science Channel experienced its best month ever in HH and P/M/W 25-54 delivery, posting double-digit gains vs. Nov 09:
HH +49% (214k vs. 144k)
P2+ +54% (297k vs. 193k)
P25-54 +56% (150k vs. 96k)
M25-54 +56% (98k vs. 63k)
P18-49 +41% (123k vs. 87k)
M18-49 +40% (81k vs. 58k)
Nov 10 also marks 11 straight months of year-over-year growth in prime in HH, P2+, P/M 25-54 and 18-49 delivery.
Punkin Chunkin (Nov 25, 8-10 p.m. ET/PT) is Science Channel's top telecast ever in HH (570k) and P2+ (928k), posting triple-digit increases vs. the monthly prime average in all key demos.
Series Cold Diggers and How It's Made averaged 519k and 426k P2+, respectively, posting double-digit gains vs. the prime average in key demos.
Starting today, YOU can brave the Bering Sea with Deadliest Catch: Sea of Chaos, the console game. Now available at DiscoveryStore.com and retailers nationwide for XBOX 360, PlayStation 3 and Wii, the game combines strategy and action as players chart a course through the unforgiving Bering Sea on a quest for opilio and king crab.
