How Useless Is "Engagement", When 3 Of Top 5 New Series Are Likely To Be Cancelled?

Categories: 1-Featured,Broadcast TV

Written By

December 2nd, 2010

nielsenwire reports:

Nielsen took a look at which of the new broadcast network series are most captivating to audiences. As Nielsen data has shown in the past, a viewer’s engagement with a program – as measured through a series of questions that determine how well a viewer recalls content within a specific episode – is a strong indicator of how attentive he or she will be to the commercials that run during that program.

And while the list below of the "most engaging" new shows is likely to bring a new bingo square excuse opportunity for desperate fans, how useless is it in predicting show longevity when 3 of the five top new shows are either cancelled (Running Wilde) or likely to be cancelled (The Event, No Ordinary Family)?

2010 Top 5 Most Engaging New Series on Broadcast TV

Rank Show Network
1 Mike & Molly CBS
2 – tie Raising Hope FOX
2 – tie Running Wilde FOX
2 – tie The Event NBC
5 No Ordinary Family ABC

“For new programs on Broadcast Primetime (ABC, CBS, CW, FOX and NBC)
from 9/6/2010 to 10/27/2010 among P13+

Source: The Nielsen Company

 
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