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TV Ratings Wednesday: Next Top Model, Entire NBC, Fox Line Ups Rise; But Survivor Leads CBS Win

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December 2nd, 2010

Scoreboard CBS FOX NBC Uni ABC CW
Adults 18-49: Rating/Share 2.5/7 2.1/6 2.0/6 1.7/5 1.5/4 1.1/3
Adults 18-34: Rating/Share 1.6/5 1.7/5 1.4/4 1.7/5 1.0/3 1.4/5
Total Viewers (million) 8.787 5.805 7.711 4.215 5.093 2.655

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Against a non-standard line up on CBS and ABC repeats, both NBC and Fox had up nights, but CBS still topped the Wednesday adults 18-49 ratings. While ABC's 2/3 repeat line up was beaten by Univision in adults 18-49.

CBS's Survivor: Nicaragua was up 3% vs. its last regular episode (11/17) to a Wednesday leading 3.6 rating. While the Grammy Nominations Concert's 1.7 adults 18-49 rating was down 26% from last season's telecast. Eminem lead the nominees, you can see the entire list here.

Fox had a up night, as Human Target rose 14% from last weeks pre-Thanksgiving ratings catastrophe to a still cancelworthy 1.6 adults 18-49 rating. Hell's Kitchen was up 18% vs. last week to a 2.6 adults 18-49 rating.

NBC's soon to be dead Undercovers 1.3 adults 18-49 rating was up a tenth from its last new episode (11/10). Law & Order: SVU gained 19% vs. its last original episode to a 2.5 adults 18-49 rating (11/17). Law & Order: LA was up 16% vs. 11/17 to a 2.2 rating.

How pitiful were Undercovers ratings? It was beaten among adults 18-49 by the Fall finale of America's Next Top Model on the CW which set a season high for the CW target women 18-34 demo with a 2.5 rating. Hellcats didn't share in the ratings party though, its 1.4 rating in the CW target women 18-34 rating was down three tenths of a point (18%) vs. its last original episode 2 weeks ago.

The only original show on ABC for the night, the burn-off of the dead The Whole Truth scored  a series low 0.9 adults 18-49 rating, returning after ABC kept it off its air during the entire November sweeps period (since 10/27) to limit its ratings damage to their averages.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, December 1, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 CBS SURVIVOR:  NICARAGUA 3.5 11 12.068
ABC THE MIDDLE - R 1.9 6 6.533
FOX Human Target 1.5 5 5.628
CW AMERICA'S Next Top Model 1.4 4 3.176
NBC Undercovers 1.3 4 4.913
8:30 CBS SURVIVOR:  NICARAGUA 3.6 10 12.370
FOX Human Target 1.7 5 5.961
ABC Better With You - R 1.6 5 5.322
CW AMERICA'S Next Top Model 1.6 4 3.509
NBC Undercovers 1.4 4 4.765
9:00 FOX HELL'S KITCHEN 2.5 7 5.686
NBC LAW & ORDER:  SVU 2.3 6 8.809
ABC Modern Family - R 2.3 6 6.960
CBS Criminal Minds - R 2.2 6 8.962
CW HELLCATS 0.9 2 2.091
9:30 NBC LAW & ORDER:  SVU 2.6 7 9.583
FOX HELL'S KITCHEN 2.6 7 5.945
CBS Criminal Minds - R 2.3 6 9.208
ABC Cougar Town - R 1.6 4 4.460
CW HELLCATS 0.7 2 1.844
10:00 NBC LAW & ORDER:  LOS ANGELES 2.2 6 9.045
CBS THE GRAMMY NOMINATIONS CONCERT 1.8 5 5.530
ABC THE Whole Truth 1.0 3 3.820
10:30 NBC LAW & ORDER:  LOS ANGELES 2.2 6 9.148
CBS THE GRAMMY NOMINATIONS CONCERT 1.6 5 4.585
ABC THE Whole Truth 0.8 2 3.460

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Via NBC press note:

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.5/9; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's combo of "Nightline," 2.8/7; and "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.7/3 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49 with an encore) topped "Late Late Show" (0.5/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 1.0/4 with an encore in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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