TV Ratings Friday: 'CSI:NY,' 'Blue Bloods,' 'Supernatural' Rise; 'Smallville' Steady, As CBS Scripted Edges ABC Unscripted

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December 4th, 2010

Rating/Share: Adults 18-49 1.6/5 1.5/5 1.0/3 0.9/3 0.7/2
Total Viewers (million) 9.461 5.265 2.463 4.033 2.222

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All ratings discussed below are for the advertiser-coveted adults 18-49 unless otherwise specified.

It was a close fight, but the CBS scripted line up edged the ABC unscripted line up on Friday night. But ABC's bottom line on Friday likely looks a lot better than CBS's right now.

From their last "non-holiday" Friday airing, Medium was flat with a 1.4 rating, while CSI:NY's 1.7 rating was up a tenth. At 10pm Blue Bloods also gained a tenth of a point to a 1.7 rating.

Supernanny was even (vs. 11/21) with a 1.1 rating, but Primetime: What Would You Do?'s 1.4 rating was down two tenths of a point. 20/20's Friday leading 1.9 rating was down a tenth vs. 11/21.

The CW's Smallville's 1.1 adults 18-49 rating was even with 11/21, and Supernatural's 1.0 rating was up a tenth of a point.

NBC's movie special A Walk In My Shoes 1.0 adults 18-49 rating was far better than School Pride's recent outings. A shortened 10pm only Dateline fell substantially to a 0.7 adults 18-49 rating from a 1.2 rating 2 weeks ago.

Limping towards its finale next week, Fox's The Good Guys was even with 11/21's 0.7 adults 18-49 rating.

Check out the results of our reader Friday Night Fights poll below the primetime ratings table.

Overnight broadcast primetime ratings for Friday,  December 3, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millons)
8:00 CBS MEDIUM 1.4 5 6.707
NBC A WALK IN MY SHOES 1.1 4 4.684
ABC SUPERNANNY 1.1 4 4.251
CW SMALLVILLE 1.1 4 2.885
FOX THE GOOD GUYS - R 0.7 2 2.136
8:30 CBS MEDIUM 1.4 5 6.960
ABC SUPERNANNY 1.1 4 4.146
CW SMALLVILLE 1.1 4 2.701
NBC A WALK IN MY SHOES 1.0 3 4.448
FOX THE GOOD GUYS - R 0.6 2 1.847
9:00 CBS CSI:  NY 1.7 6 9.835
NBC A WALK IN MY SHOES 0.9 3 4.409
FOX THE GOOD GUYS 0.7 2 2.353
9:30 CBS CSI:  NY 1.8 6 10.552
NBC A WALK IN MY SHOES 1.0 3 4.414
FOX THE GOOD GUYS 0.7 2 2.553
10:00 ABC 20/20 1.8 6 6.417
CBS BLUE BLOODS 1.7 6 11.355
NBC DATELINE:  NBC 0.7 2 3.124
10:30 ABC 20/20 2.0 7 7.149
CBS BLUE BLOODS 1.7 6 11.357
NBC DATELINE:  NBC 0.7 2 3.123


Our readers were asked who they thought would top the ABC unscripted vs. CBS scripted battle last night and they nailed it by a substantial margin. The wisdom of crowds baby!

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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