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Live+7 DVR Ratings: 'Modern Family,' 'Grey's Anatomy,' 'Parenthood,' 'Hawaii Five-0' Top Week's Rankings

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December 6th, 2010

The ninth week of the broadcast season (November 15-21) had Modern Family, Grey's Anatomy, Parenthood and Hawaii Five-0 top our different rankings for additions between Same Day (until 3am after the airdate) and Live+7 Day DVR viewing.

Modern Family and Grey's Anatomy lead all shows for adults 18-49 ratings added after airdate via DVR viewing, each adding 1.5 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Parenthood topped the % adults 18-49 ratings increase from DVR viewing, adding 56% to its Live+Same Day adults 18-49 ratings.

Hawaii Five-0 topped the absolute average viewership gained from DVR viewing, adding 3.213 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

These Live+7 day program ratings mean nothing to the network advertising revenues or the renewal prospects of your favorite shows that we didn't already know from the Live + Same Day ratings we had more than two weeks ago. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.

Unfortunately, the Jedi Mind Tricks still work on some people.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows (November 15-21):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-11/17 ABC 4.8 6.3 1.5 31%
2 GREY'S ANATOMY-11/18 ABC 4.3 5.8 1.5 35%
3 HOUSE-11/15 FOX 4.0 5.2 1.2 30%
4 Glee-11/16 FOX 5.0 6.2 1.2 24%
5 OFFICE-11/18 NBC 3.8 5.0 1.2 32%
6 Hawaii Five-0-11/15 CBS 2.8 3.9 1.1 39%
7 Criminal Minds-11/17 CBS 3.8 4.8 1.0 26%
8 Big Bang Theory, THE-11/18 CBS 4.3 5.3 1.0 23%
9 Private Practice-11/18 ABC 2.9 3.9 1.0 34%
10 PARENTHOOD-11/16 NBC 1.8 2.8 1.0 56%
11 NCIS-11/16 CBS 3.9 4.8 0.9 23%
12 Mentalist, THE-11/18 CBS 3.0 3.9 0.9 30%
13 EVENT-11/15 NBC 1.7 2.5 0.8 47%
14 Two and a Half Men-11/15 CBS 4.5 5.3 0.8 18%
15 Castle-11/15 ABC 2.5 3.3 0.8 32%
16 BONES-11/18 FOX 2.7 3.5 0.8 30%
17 CSI-11/18 CBS 3.1 3.9 0.8 26%
18 NCIS: LOS ANGELES-11/16 CBS 3.3 4.0 0.7 21%
19 SURVIVOR: NICARAGUA-11/17 CBS 3.5 4.2 0.7 20%
20 Fringe-11/18 FOX 1.9 2.6 0.7 37%
21 Family Guy-11/21 FOX 3.3 4.0 0.7 21%
22 How I Met Your Mother-11/15 CBS 3.6 4.3 0.7 19%
23 Law And Order:SVU-11/17 NBC 2.1 2.8 0.7 33%
24 30 ROCK-11/18 NBC 2.2 2.9 0.7 32%
25 Lie To Me-11/15 FOX 1.9 2.5 0.6 32%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (November 15-21):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 PARENTHOOD-11/16 NBC 1.8 2.8 1.0 56%
2 EVENT-11/15 NBC 1.7 2.5 0.8 47%
3 Gossip Girl-11/15 CW 0.9 1.3 0.4 44%
4 Supernatural-11/19 CW 0.9 1.3 0.4 44%
5 CHASE-11/15 NBC 1.2 1.7 0.5 42%
6 CSI: NY-11/19 CBS 1.5 2.1 0.6 40%
7 Hawaii Five-0-11/15 CBS 2.8 3.9 1.1 39%
8 Blue Bloods-11/19 CBS 1.6 2.2 0.6 38%
9 Fringe-11/18 FOX 1.9 2.6 0.7 37%
10 AMERICA'S Top Model-9-11/17 CW 1.1 1.5 0.4 36%
11 GREY'S ANATOMY-11/18 ABC 4.3 5.8 1.5 35%
12 Private Practice-11/18 ABC 2.9 3.9 1.0 34%
13 Life Unexpected-11/16 CW 0.6 0.8 0.2 33%
14 90210-11/15 CW 0.9 1.2 0.3 33%
15 Law And Order:SVU-11/17 NBC 2.1 2.8 0.7 33%
16 Castle-11/15 ABC 2.5 3.3 0.8 32%
17 30 ROCK-11/18 NBC 2.2 2.9 0.7 32%
18 OFFICE-11/18 NBC 3.8 5.0 1.2 32%
19 Lie To Me-11/15 FOX 1.9 2.5 0.6 32%
20 LAW & ORDER:LA-11/17 NBC 1.9 2.5 0.6 32%
21 Modern Family-11/17 ABC 4.8 6.3 1.5 31%
22 HOUSE-11/15 FOX 4.0 5.2 1.2 30%
23 Mentalist, THE-11/18 CBS 3.0 3.9 0.9 30%
24 BONES-11/18 FOX 2.7 3.5 0.8 30%
25 Good Guys-11/19 FOX 0.7 0.9 0.2 29%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows (November 15-21):

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Hawaii Five-0-11/15 CBS 10,365 13,578 3,213 31%
2 Modern Family-11/17 ABC 12,107 15,251 3,144 26%
3 GREY'S ANATOMY-11/18 ABC 11,498 14,434 2,936 26%
4 Mentalist, THE-11/18 CBS 14,751 17,584 2,833 19%
5 Glee-11/16 FOX 11,707 14,391 2,684 23%
6 NCIS-11/16 CBS 19,440 21,977 2,537 13%
7 Castle-11/15 ABC 10,000 12,507 2,507 25%
8 Criminal Minds-11/17 CBS 14,409 16,847 2,438 17%
9 Good Wife, THE-11/16 CBS 11,782 14,151 2,369 20%
10 HOUSE-11/15 FOX 10,777 13,129 2,352 22%
11 Blue Bloods-11/19 CBS 11,368 13,633 2,265 20%
12 NCIS: LOS ANGELES-11/16 CBS 15,815 17,943 2,128 13%
13 OFFICE-11/18 NBC 7,299 9,378 2,079 28%
14 BONES-11/18 FOX 9,423 11,497 2,074 22%
15 PARENTHOOD-11/16 NBC 4,813 6,881 2,068 43%
16 Private Practice-11/18 ABC 8,055 10,100 2,045 25%
17 CSI-11/18 CBS 14,158 16,173 2,015 14%
18 Big Bang Theory, THE-11/18 CBS 13,038 15,042 2,004 15%
19 EVENT-11/15 NBC 5,681 7,534 1,853 33%
20 Two and a Half Men-11/15 CBS 14,258 16,083 1,825 13%
21 Law And Order:SVU-11/17 NBC 7,655 9,371 1,716 22%
22 DEFENDERS, THE-11/17 CBS 9,472 11,108 1,636 17%
23 SURVIVOR: NICARAGUA-11/17 CBS 12,000 13,630 1,630 14%
24 Fringe-11/18 FOX 4,858 6,400 1,542 32%
25 Lie To Me-11/15 FOX 5,955 7,494 1,539 26%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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