Tiger Woods doesn't have to win to boost golf ratings, but he does have to be in contention on the final day. That happened precious few times in 2010, and golf ratings fell dramatically because of it.
via press release:
FINAL-ROUND COVERAGE OF CHEVRON WORLD CHALLENGE IS BEST IN EIGHT YEARS; OVERNIGHT RATING UP 170 PERCENT VS. 2009
Coverage of 2010 U.S. Open Champion Graeme McDowell’s Playoff Win over Tiger Woods Earns 2.7 Overnight Rating
NEW YORK – December 6, 2010 – NBC Sports’ coverage of the final-round of the Chevron World Challenge, which saw 2010 U.S. Open champion Graeme McDowell duel and eventually defeat Tiger Woods in a playoff, generated the best Sunday overnight rating in eight years and a 170-percent increase from last year’s final-day broadcast.
Sunday’s coverage earned a 2.7 overnight rating, up 170 percent from a 1.0 rating for 2009’s final-round and the highest Sunday overnight for the event since 2002 (3.1/6), which Padraig Harrington won by two strokes over Tiger Woods. Saturday’s third-round coverage generated a 1.6 overnight rating, up 167 percent over a 0.6 last year and the highest for a Saturday since 2007 (2.2/5).
TOP 10 MARKETS FOR FINAL-ROUND COVERAGE
1. West Palm Beach 6.7/11
2. Fort Myers 6.0/10
3. Greensboro 5.5/9
4. Orlando 4.3/8
5. Tampa 4.1/8
6. Greenville/Spartanburg 4.1/7
7. Louisville 4.0/7
8. Knoxville 3.9/6
9. Pittsburgh 3/9/7
T10. Cleveland 3.6/6
T10. Detroit 3.6/7